Advertising StrategyA plan to pay to reach customers with a message.
Branding StrategyDeveloping an identity for products and services.
Channel StrategyPlans for reaching the customer through channels such as retail, mobile apps and ecommerce.
Collaboration StrategiesStrategies that involve collaboration with customers, influencers, partners and users.
Customer ExperienceStrategies that address the realities of your products and services from the customer perspective.
Customer MarketingPlans for customer relationships, loyalty and selling more to existing customers.
Demand GenerationPromotional strategies designed to increase revenue in the short term.
Digital Marketing StrategyPlans to leverage digital technologies such as digital advertising, social media and ecommerce.
Distribution StrategyA plan to reach customers to sell to them.
Engagement StrategyPlans to increase customer interactions.
Event Marketing StrategyPlans to promote products at events.
Go-to-market StrategyPlans for launching new products and achieving initial market share.
Growth StrategyPlans for new products or expanded distribution and market share.
Inbound StrategiesPlans to build great things and wait for customers to come to you.
Incentives StrategyGiving sales teams strong incentives to sell.
Internal BrandingStrategies for engaging your employees in your brand.
Local Marketing StrategyStrategies for reaching customers and communities in the places where you sell.
Location StrategyStrategies to develop new locations or to retire locations.
Market DevelopmentPlanning to enter new markets.
Market SegmentationIdentifying multiple target markets and tailoring things for them.
Marketing MixDeveloping value propositions based on product, price, place and promotion variations.
Outbound StrategyStrategies for reaching out to prospective customers.
Partner StrategyPlans to establish and sustain sales partnerships such as channel partners.
Penetration StrategyA plan for increasing market share.
Pricing StrategyPricing products to achieve goals such as revenue and brand status.
Product DevelopmentPlans to develop or improve products.
Product MarketingPromotional strategies at the product level.
Promotion StrategyPlans to reach customers with messages to promote your brand and products.
Public Relations StrategyPlans to manage communication with all stakeholders including customers.
Referral StrategyStrategies for earning referrals from customers.
Retention StrategyPlans to reduce customer loss.
Sales StrategyA strategy to sell to customers with sales teams.
Target AudienceDetermining your target customers for communications, promotion and advertising efforts.
Target MarketDetermining your target customers for products and services.
Test MarketingStrategies for testing elements of the marketing mix in the real world.
Value PropositionPlans to establish a unique and valuable selling proposition.