Advertising StrategyA plan to pay to reach customers with a message. | Branding StrategyDeveloping an identity for products and services. |
Channel StrategyPlans for reaching the customer through channels such as retail, mobile apps and ecommerce. | Collaboration StrategiesStrategies that involve collaboration with customers, influencers, partners and users. |
Customer ExperienceStrategies that address the realities of your products and services from the customer perspective. | Customer MarketingPlans for customer relationships, loyalty and selling more to existing customers. |
Demand GenerationPromotional strategies designed to increase revenue in the short term. | Digital Marketing StrategyPlans to leverage digital technologies such as digital advertising, social media and ecommerce. |
Distribution StrategyA plan to reach customers to sell to them. | Engagement StrategyPlans to increase customer interactions. |
Event Marketing StrategyPlans to promote products at events. | Go-to-market StrategyPlans for launching new products and achieving initial market share. |
Growth StrategyPlans for new products or expanded distribution and market share. | Inbound StrategiesPlans to build great things and wait for customers to come to you. |
Incentives StrategyGiving sales teams strong incentives to sell. | Internal BrandingStrategies for engaging your employees in your brand. |
Local Marketing StrategyStrategies for reaching customers and communities in the places where you sell. | Location StrategyStrategies to develop new locations or to retire locations. |
Market DevelopmentPlanning to enter new markets. | Market SegmentationIdentifying multiple target markets and tailoring things for them. |
Marketing MixDeveloping value propositions based on product, price, place and promotion variations. | Outbound StrategyStrategies for reaching out to prospective customers. |
Partner StrategyPlans to establish and sustain sales partnerships such as channel partners. | Penetration StrategyA plan for increasing market share. |
Pricing StrategyPricing products to achieve goals such as revenue and brand status. | Product DevelopmentPlans to develop or improve products. |
Product MarketingPromotional strategies at the product level. | Promotion StrategyPlans to reach customers with messages to promote your brand and products. |
Public Relations StrategyPlans to manage communication with all stakeholders including customers. | Referral StrategyStrategies for earning referrals from customers. |
Retention StrategyPlans to reduce customer loss. | Sales StrategyA strategy to sell to customers with sales teams. |
Target AudienceDetermining your target customers for communications, promotion and advertising efforts. | Target MarketDetermining your target customers for products and services. |
Test MarketingStrategies for testing elements of the marketing mix in the real world. | Value PropositionPlans to establish a unique and valuable selling proposition. |
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