Overhead
The cost of marketing teams including compensation, office space and spending on things such as technology.Sales
Sales overhead and variable spending such as commissions.Advertising & Promotion
Advertising and promotional spending such as the cost of producing a promotional video.Price Promotion
In some cases, price promotion such as coupon payments and processing fees are included in marketing spend.Partners
Payments to marketing partners.Public Relations
Teams involved with engaging the media and stakeholders such as governments and communities.Branding
Branding activities beyond advertising and promotion such as the costs of developing elements of visual branding such as a logo.| Overview: Marketing Spending | ||
Type | ||
Definition (1) | A metric that captures the cost of marketing activities. | |
Definition (2) | The cost of acquiring customers, obtaining revenue and building brand awareness. | |
Notes | Marketing spend is typically customized to the industry, firm and business unit. In some cases, it only includes variable costs directly related to customer acquisition such as advertising spend and sales commissions. | |
Related Concepts | ||
