Marketing risk is the potential for losses and failures of marketing. This includes risks related to pricing, product development, promotion, distribution, branding, customer experience and sales. The following are common types of marketing risk.A valuable brand is at constant risk of losing brand value due to competition and failures such as a rebranding that results in declining brand awareness.Risks related to developing and launching a new product. Completely new products typically have a reasonably high failure rate at launch. Product development also involves project risk and innovation risk.
The risk that demand for your products or services will fall or fail to materialize. This can occur due to shifts in customer needs and preferences. Demand can also suddenly fall due to an innovation that makes a product obsolete.Dependence on a small number of products, regions or customers for your revenue. For example, a firm that generates 80% of revenue from 5 customers.
Price related risk such as a price war.
Distribution RiskDistribution risks such as channel conflict, loss of partners and inventory risk.A broad class of risks that includes anything that can potentially go wrong with your core business processes. For example, a manufacturing problem that results in a delayed product launch or a supply chain problem that results in poor inventory levels.
Reputation RiskThe risk of negative events such as poor customer service damaging your reputation. Reputation risk can be seen as a gap between how you want to be viewed as a brand and how you behave as a firm.Risks related to sales processes. For example, a high performing salesperson quits and is able to attract many of your biggest accounts to their new company.
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A list of common business risks.
The five things that can be done about risk.
A metric for measuring risk management.
The potential that you'll achieve too much of a good thing.
Any risk that people have a strong aversion too.
The definition of risk taking with examples.
A list of risk examples by type.
The two main factors in modeling a risk.
A definition of calculated risk with an example.
How to calculate relative risk with examples.
A list of key marketing strategies.
A list of common market positioning strategies.
A list of common marketing objectives.
The basic types of product.
The common elements of a product launch.
Common types of customer convenience.
The basic types of product demand.
The common types of customer marketing.
A definition of authentic marketing with examples.
The common types of market size.
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