Brand Dilution | Brand Endorsement Risks |
Brand Equity Decline | Brand Identity Theft |
Brand Reputation Damage | Channel Conflicts |
Competitive Pressure | Compliance Issues |
Concentration Risk | Counterfeiting Risk |
Customer Churn | Customer Dissatisfaction |
Customer Loyalty Decline | Customer Returns |
Customer Service Issues | Declining Brand Recognition |
Declining Demand | Disputes With Customers |
Disputes With Partners | Distribution Failures |
Excess Inventory Costs | Increased Customer Acquisition Cost |
Increased Price Sensitivity | Loss of Customer Trust |
Loss of Pricing Power | Margin Erosion |
Market Disruptions | Market Saturation |
Market Share Declines | Missed Sales Targets |
Negative Brand Image | Negative Publicity |
Price Wars | Product Launch Failures |
Product Positioning Issues | Product Quality Issues |
Sales Declines | Shifts in Consumer Behavior |
Social Media Backlash | Supply Chain Disruptions |
Brand Risk
Risks related to your brand recognition, brand image and general perceptions of your brand amongst customers. For example, a luxury brand that overextends into many product categories until consumers begin to perceive the brand as having low quality and diminished social status.
Pricing Risk
The risk of pricing issues such as increased price competition or decreased pricing power. This can relate to complex issues such as excess inventory that needs to be cleared at a low price that causes channel conflict.
Customer Risk
Risks related to customer satisfaction, customer experience and shifting customer behavior or perceptions. This can also include risks related to a single customer such as a large account.
Market Risk
Risks related to market conditions including competition, demand, market prices, regulations, costs and exchange rates.
Overview
Marketing risk is the potential for issues that prevent you from achieving marketing goals. This can relate to competition, customer behavior, market conditions, brand issues and your operations, sales and customer experience.
Summary
Risks related to marketing in areas such as brand, sales, pricing, distribution and customer experience.
