Total Addressable Market
The total size of a market at the industry or product category level. For example, the size of the global market for women's formal shoes. This typically serves as a reference for smaller firms and is potentially relevant to the revenue estimates of large firms with significant market share.Serviceable Available Market
The total size of the market that you can reach with your distribution channels. For example, the size of the market for women's formal shoes in France.Serviceable Obtainable Market
A conservative estimate of the percentage of the market you can realistically win given your brand, product position, marketing capabilities, customer base and distribution channels. For example, 6% of the market for women's formal shoes in France.| Overview: Market Size | ||
Type | ||
Definition | An estimate of the market for a product or service. | |
Notes | Market size is usually a revenue number such as $1 billion euros but can also be represented as unit volume such as 1,650,000 units. | |
Related Concepts | ||
