A-Z Popular Blog Marketing Search »
Market Research
Related Guides

3 Types of Market Size

 , updated on
Market size is an estimate of the market for a product or service. Estimates of market size are used in business planning, product development and marketing areas such as sales planning. The following are the common types of market size.

Total Addressable Market

The total size of a market at the industry or product category level. For example, the size of the global market for women's formal shoes. This typically serves as a reference for smaller firms and is potentially relevant to the revenue estimates of large firms with significant market share.

Serviceable Available Market

The total size of the market that you can reach with your distribution channels. For example, the size of the market for women's formal shoes in France.

Serviceable Obtainable Market

A conservative estimate of the percentage of the market you can realistically win given your brand, product position, marketing capabilities, customer base and distribution channels. For example, 6% of the market for women's formal shoes in France.
Overview: Market Size
An estimate of the market for a product or service.
Market size is usually a revenue number such as $1 billion euros but can also be represented as unit volume such as 1,650,000 units.
Related Concepts

Market Research

This is the complete list of articles we have written about market research.
A/B Testing
Competitive Factors
Competitor Analysis
Concept Testing
Consumer Behavior
Culture Factors
Customer Analysis
Customer Analytics
Customer Attributes
Customer Success
Experience Sampling
Feasibility Study
Focus Group
Ladder Interview
Lead User
Market Analysis
Market Environment
Market Intelligence
Market Sizing
Marketing Analysis
Mkt Research Analysis
Moment Of Truth
Observational Study
PESTEL Analysis
Product Metrics
Sensory Analysis
Target Market
Test Marketing
More ...
If you enjoyed this page, please consider bookmarking Simplicable.

Market Analysis

A list of common market analysis techniques.

Market Potential

A definition of market potential with examples.

Total Addressable Market

An overview of total addressable market with an example.

Serviceable Available Market

An overview of serviceable available market.

Market Penetration

A definition of market penetration with several examples.

Market Analysis vs Market Research

The difference between market analysis vs market research.

Serviceable Obtainable Market

An overview of serviceable obtainable market with an example.

Market Growth

The common types of market growth.

Technology Factors

A list of common technology factors.

Market Research

A systematic investigation of market conditions including customers and the competition.

Competitive Intelligence

An overview of competitive intelligence.

Market Penetration vs Market Share

The difference between market penetration and market share.

Target Market

A list of common types of target market.

Lead User

A definition of lead user with examples.

Competitor Analysis

A definition of competitor analysis with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map