Loyalty ProgramsPrograms that reward customers for loyalty with status, valuable points, upgrades or gifts.Developing and managing products to achieve customer satisfaction goals. For example, offering support for a legacy product that customer's still need. product development. Customers that are pushing your products to their limits may hold the key to product innovation.Customer service is a common source of customer satisfaction shifts. For example, handling a customer complaint well may boost loyalty significantly. represent customer interests as opposed to the interests of your firm.Measuring and benchmarking customer satisfaction metrics against the competition.
References, Leads & ReferralsLeveraging customers as a source of new customers with references, leads, referrals and word-of-mouth.
RetentionMarketing and sales efforts aimed at reducing churn such as a renewal promotion.product development as products can be designed specifically for existing customers.willing to pay more than a new customer. For example, a fashion brand may find that brand loyal customers often purchase their new products before anything goes on sale each season.
|Overview: Customer Marketing
The process of marketing to your existing customers.
The process of improving customer satisfaction and customer lifetime value.