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9 Types of Augmented Product

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An augmented product is a product that includes intangible benefits beyond the physical product itself. The following are common types of intangible benefits that are included with products.


Delivering the product to the customer's door.


A warranty on the product and process for the customer to return the product or make a claim against the warranty.

Customer Service

A service that allows the customer to contact you with requests, issues and inquiries.


Financing services.

Installation & Configuration

Installing the product and configuring it for the customer.


Customizing the product to the customer's requirements.


Updates for the product such as ongoing security patches for software.


Services that come with the product. For example, a mobile device that comes with internet connectivity.

Customer Experience

The end-to-end experience of buying and using the product including all interactions between your firm and the customer. For example, your website and retail environments are part your product's customer experience.
Overview: Augmented Products
A product that includes intangible benefits beyond the physical product itself.
Related Concepts


This is the complete list of articles we have written about products.
Brown Goods
Business Goods
Capital Goods
Club Goods
Common Goods
Common Resources
Complementary Goods
Consumer Discretionary
Consumer Durables
Consumer Goods
Consumer Products
Consumer Staples
Digital Goods
Durable Goods
Economic Goods
Experience Goods
Fashion Goods
Final Goods
Finished Goods
Goods & Services
Inferior Good
Information Good
Intangible Goods
Intermediate Goods
Knowledge Product
Luxury Goods
Market Goods
Merit Good
Natural Resources
Necessity Goods
Perfect Substitute
Public Goods
Search Good
Social Goods
Soft Goods
Sporting Goods
Substitute Good
Superior Goods
Unsought Goods
Veblen Goods
Virtual Goods
White Goods
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