An augmented product is a product that includes intangible benefits beyond the physical product itself. The following are common types of intangible benefits that are included with products.
DeliveryDelivering the product to the customer's door.
WarrantyA warranty on the product and process for the customer to return the product or make a claim against the warranty.A service that allows the customer to contact you with requests, issues and inquiries.
Installation & ConfigurationInstalling the product and configuring it for the customer.
CustomizationCustomizing the product to the customer's requirements.
Updates Updates for the product such as ongoing security patches for software.
ServicesServices that come with the product. For example, a mobile device that comes with internet connectivity.The end-to-end experience of buying and using the product including all interactions between your firm and the customer. For example, your website and retail environments are part your product's customer experience.
This is the complete list of articles we have written about products.
If you enjoyed this page, please consider bookmarking Simplicable.
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.