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9 Types of Augmented Product

 , July 09, 2017
An augmented product is a product that includes intangible benefits beyond the physical product itself. The following are common types of intangible benefits that are included with products.

Delivery

Delivering the product to the customer's door.

Warranty

A warranty on the product and process for the customer to return the product or make a claim against the warranty.

Customer Service

A service that allows the customer to contact you with requests, issues and inquiries.

Financing

Financing services.

Installation & Configuration

Installing the product and configuring it for the customer.

Customization

Customizing the product to the customer's requirements.

Updates

Updates for the product such as ongoing security patches for software.

Services

Services that come with the product. For example, a mobile device that comes with internet connectivity.

Customer Experience

The end-to-end experience of buying and using the product including all interactions between your firm and the customer. For example, your website and retail environments are part your product's customer experience.
Overview: Augmented Products
Type
DefinitionA product that includes intangible benefits beyond the physical product itself.
Related Concepts

Products

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Common Goods
Common Resources
Complementary Goods
Consumer Durables
Consumer Discretionary
Consumer Goods
Consumer Staples
Digital Goods
Consumer Products
Durable Goods
Economic Goods
Experience Goods
Final Goods
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Inferior Good
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Information Good
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Knowledge Product
Public Goods
Search Good
Social Goods
Natural Resources
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Necessity Goods
Substitute Good
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Unsought Goods
Sporting Goods
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White Goods
Virtual Goods
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Products

The basic types of product.

Product-as-a-Service

An overview of Product-as-a-Service.

Convenience Product

The common types of convenience product.

FMCG

A few examples of what is meant by FMCG.

Unsought Product

An overview of unsought products.

Complementary Goods

A definition of complementary goods with several examples.

Veblen Goods

A rare exception to the laws of supply and demand, whereby more customers want to pay more.

Managed Services

The common types of managed service.

Product Experience

The common types of product experience.

Consumer Goods

The common types of consumer goods.

Consumables

A definition of consumables with examples.

Product Development

A guide to product development.

Marketability

The common types of marketability.

Proof Of Concept

The common types of proof of concept.

Market Development vs Product Development

The difference between market development and product development.

Product Risk

The common types of product risk.

Product Launch

The common elements of a product launch.

Product Innovation

The basic types of product innovation.

Product Requirements

Common examples of product requirements.

Value Proposition

The common types of customer value proposition.
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