Big Bang
A big bang rollout is a large scale change to an organization that occurs as a one time "cut over." This tends to be high risk but is common nonetheless.Location
An incremental rollout by location. For example, a service might be released in a single city as a pilot. This identifies problems before a larger release.Distribution Channels
Rolling out products on a single distribution channel first. For example, an insurance company sells a new product on its website before rolling out to sales partners.Existing Customers
Offering a new product to existing customers such as lead users first.Employees
Launching the product to employees first. For example, a retail location may open for one day with special pricing for staff and their families as a dry run for a grand opening.Events
Releasing a product or service at an event such as a conference or concert. This can be used to generate publicity and to measure reaction. For example, it is common for fashion designs to be released at a fashion week.Invitation
An invitation-only rollout can minimize the scale of a rollout and also generate demand as customers may be curious what they are missing. Works best if your products have many fans.| Overview: Rollout | ||
Type | ||
Definition | The release of a new product, service or feature. | |
Related Concepts | ||
