Customer Needs
Identifying your target customers and how you will fulfill a set of needs. This can include functionality and experience.Customer Perceptions
Finding a way to capture the imagination of your target customer. For example, a cosmetic brand that does good things for the environment and communities and tells the story in a compelling way.Brand Recognition
Promoting basic visual symbols and information such that customers recognize you in a crowded market.Pricing
Pricing is a primary form of competition. In many markets, the lowest price competitor with a reasonable level of quality tends to win.Quality
Often the only way to avoid intensive price competition is to offer a superior level of quality that your target customers strongly prefer.Convenience
Customers gravitate towards products and services that make life easier. This can include location, usability and terms. For example, the convenience of an ecommerce site with extensive product variety, low prices, easy ordering and free returns.Customer Service
Being more friendly, diligent and responsive than the competition.| Overview: Market Positioning | ||
Type | ||
Definition | The process of establishing and defending a valuable position for products and services relative to the competition. | |
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