Customer PerceptionsFinding a way to capture the imagination of your target customer. For example, a cosmetic brand that does good things for the environment and communities and tells the story in a compelling way. visual symbols and information such that customers recognize you in a crowded market.Pricing is a primary form of competition. In many markets, the lowest price competitor with a reasonable level of quality tends to win. superior level of quality that your target customers strongly prefer.
ConvenienceCustomers gravitate towards products and services that make life easier. This can include location, usability and terms. For example, the convenience of an ecommerce site with extensive product variety, low prices, easy ordering and free returns.
|Overview: Market Positioning|
The process of establishing and defending a valuable position for products and services relative to the competition.