A-Z Popular Blog Consumers Search »
Market Research
 Advertisements
Moment Of Truth

Related Topics
Product Development

Customer Attributes

Marketing Environment

47 Examples of Consumer Behavior

 , July 15, 2017 updated on March 08, 2023
Consumer behavior is the study of customers and relevant behaviors that impact their purchasing decisions and relationships with firms, brands, products and services. This includes factors such as motivation, needs and perceptions. The following are common examples of consumer behavior.
Conspicuous Conservation
Purchasing things to signal that you are a good person.
Conspicuous Consumption
Purchasing things that signal social status.
Consumerism
Fulfilling all or most human needs by buying things.
Curiosity Drive
The drive to explore and try new things.
Customer Needs
The perceived needs that drive a customer to buy things.
Escapism
A desire to experience imaginative environments and experiences such as films.
Impulse Buying
Suddenly buying things without a plan to do so.
Peak Experiences
Experiences such as travel that consumers may view as deeply meaningful.
Price Sensitivity
The extent to which a consumer cares about price for a particular good.
Product Involvement
Engagement with a product category e.g. a consumer who is obsessed with fashion.
Snob Effect
Luxury consumers that abandon an expensive brand after it is discounted too often.
User Intent
What a user wants at a point in time.
Attention Economics
The value of a consumers attention. The economic basis for advertising.
Conservation Of Effort
Consumers that try to minimize consumption effort with techniques such as always buying the same brand.
Customer Motivation
The real reason that customers buy something. This may differ from stated reasons.
Customer Perceptions
How customers perceive things such as products, services, brands, apps and stores.
Customer Preferences
Things that customers prefer. For example, some customers prefer self-service and others personal attention.
Fear Of Missing Out
A desire to participate in that which is new, exciting and popular.
Materialism
The view that life is about collecting material things.
Bliss Point
The amount that makes consumers perfectly satisfied e.g. the perfect size for a cookie.
Perceived Risk
How a customer feels about the risk surrounding a purchase.
Problem Recognition
The process by which a consumer discovers they have a purchasing need.
Prosumer
Consumers that produce their own goods and services e.g. diy enthusiasts.
Status Seeking
A drive to get respect from others.
Willingness To Pay
How much a customer is willing to pay for something they want.
Brand Loyalty
Consumers that regularly purchase the same brand.
Repeat Purchases
Buying the same product regularly.
Product Preference
When the brand is easily available, the customer will choose it.
Product Insistence
The customer will only buy a particular brand or product model and will wait if it’s not available.
Overthinking
Consumers may overthink purchasing decisions such that they waste resources without making much progress.
Decision fatigue
Consumers must make a large number of purchase decisions and may become exhausted by the process whereby they seek shortcuts such as familiar brands.
Path of Least Resistance
A tendency to choose the most convenient thing.
Personal Taste
A customer’s sense of aesthetics, style and quality.
Brand Recognition
Consumers that visually recognize a brand. People buy what they recognize.
Customer Experience
The end-to-end experience of buying and using a product or service.
Buying Power
The maximum amount a consumer could spend.
Product Differentiation
The degree to which consumers see a difference between products.
Commodities
A product category where consumers see all products as the same.
Purchase Intention
A consumer who is in the market for a product or service.
Consumer Satisfaction
How a customer feels about a product, service or interaction.
Purchase Regret
Feeling bad after a purchase.
Dissonance-reducing Behavior
Seeking information to try to avoid bad purchases that cause regret.
Social Proof
A tendency to use social information to make decisions.
Word-of-mouth
Sharing information person to person.
Reviews and Ratings
Consumers that post information to the world about their purchase experiences.
Preference for Variety
Consumers who want to try new things and to have many things to choose from.
Paradox of Choice
A situation where people are less happy because they have so many choices. For example, asking customers to choose from 200 variations of the same product such that they become dizzy with decision fatigue.

Consumer Behavior

This is the complete list of articles we have written about consumer behavior.
Adverse Selection
Attention Economics
Buying Behavior
Consumer Culture
Conservation Of Effort
Consumer Education
Conspicuous Conservation
Consumer Society
Conspicuous Consumption
Consumerism
Consumption
Consumer Economics
Curiosity Drive
Consumer Research
Customer Motivation
Customer Needs
Customer Perceptions
Escapism
Impulse Buying
Peak Experiences
Perceived Risk
Price Sensitivity
Customer Persona
Status Seeking
Customer Preferences
Fear Of Missing Out
Materialism
Middle Class
Overconsumption
Problem Recognition
Product Involvement
Prosumer
Snob Effect
User Intent
Willingness To Pay
If you enjoyed this page, please consider bookmarking Simplicable.
 

Consumerism

The definition of consumerism with examples.

Customer Behavior

The definition of customer behavior with examples.

Customer Experience

An overview of customer experience with examples.

Service Experience Examples

An overview of service experience with examples.

Customer Issues

A list of common customer issues.

Customer Interactions

An overview of customer interactions with examples.

Customer Retention

An overview of customer retention with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map