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47 Examples of Consumer Behavior

 , updated on July 04, 2023
Consumer behavior is the study of customers and relevant behaviors that impact their purchasing decisions and relationships with firms, brands, products and services. This includes factors such as motivation, needs and perceptions. The following are common examples of consumer behavior.

Conspicuous Conservation

Purchasing things to signal that you are a good person.

Conspicuous Consumption

Purchasing things that signal social status.

Consumerism

Fulfilling all or most human needs by buying things.

Curiosity Drive

The drive to explore and try new things.

Customer Needs

The perceived needs that drive a customer to buy things.

Escapism

A desire to experience imaginative environments and experiences such as films.

Impulse Buying

Suddenly buying things without a plan to do so.

Peak Experiences

Experiences such as travel that consumers may view as deeply meaningful.

Price Sensitivity

The extent to which a consumer cares about price for a particular good.

Product Involvement

Engagement with a product category e.g. a consumer who is obsessed with fashion.

Snob Effect

Luxury consumers that abandon an expensive brand after it is discounted too often.

User Intent

What a user wants at a point in time.

Attention Economics

The value of a consumers attention. The economic basis for advertising.

Conservation Of Effort

Consumers that try to minimize consumption effort with techniques such as always buying the same brand.

Customer Motivation

The real reason that customers buy something. This may differ from stated reasons.

Customer Perceptions

How customers perceive things such as products, services, brands, apps and stores.

Customer Preferences

Things that customers prefer. For example, some customers prefer self-service and others personal attention.

Fear Of Missing Out

A desire to participate in that which is new, exciting and popular.

Materialism

The view that life is about collecting material things.

Bliss Point

The amount that makes consumers perfectly satisfied e.g. the perfect size for a cookie.

Perceived Risk

How a customer feels about the risk surrounding a purchase.

Problem Recognition

The process by which a consumer discovers they have a purchasing need.

Prosumer

Consumers that produce their own goods and services e.g. diy enthusiasts.

Status Seeking

A drive to get respect from others.

Willingness To Pay

How much a customer is willing to pay for something they want.

Brand Loyalty

Consumers that regularly purchase the same brand.

Repeat Purchases

Buying the same product regularly.

Product Preference

When the brand is easily available, the customer will choose it.

Product Insistence

The customer will only buy a particular brand or product model and will wait if it’s not available.

Overthinking

Consumers may overthink purchasing decisions such that they waste resources without making much progress.

Decision fatigue

Consumers must make a large number of purchase decisions and may become exhausted by the process whereby they seek shortcuts such as familiar brands.

Path of Least Resistance

A tendency to choose the most convenient thing.

Personal Taste

A customer’s sense of aesthetics, style and quality.

Brand Recognition

Consumers that visually recognize a brand. People buy what they recognize.

Customer Experience

The end-to-end experience of buying and using a product or service.

Buying Power

The maximum amount a consumer could spend.

Product Differentiation

The degree to which consumers see a difference between products.

Commodities

A product category where consumers see all products as the same.

Purchase Intention

A consumer who is in the market for a product or service.

Consumer Satisfaction

How a customer feels about a product, service or interaction.

Purchase Regret

Feeling bad after a purchase.

Dissonance-reducing Behavior

Seeking information to try to avoid bad purchases that cause regret.

Social Proof

A tendency to use social information to make decisions.

Word-of-mouth

Sharing information person to person.

Reviews and Ratings

Consumers that post information to the world about their purchase experiences.

Preference for Variety

Consumers who want to try new things and to have many things to choose from.

Paradox of Choice

A situation where people are less happy because they have so many choices. For example, asking customers to choose from 200 variations of the same product such that they become dizzy with decision fatigue.
Next: Customer Examples

Consumer Behavior

This is the complete list of articles we have written about consumer behavior.
Adverse Selection
Attention Economics
Buying Behavior
Conservation Of Effort
Conspicuous Conservation
Conspicuous Consumption
Consumer Attitudes
Consumer Culture
Consumer Economics
Consumer Education
Consumer Research
Consumer Society
Consumerism
Consumption
Curiosity Drive
Customer Motivation
Customer Needs
Customer Perceptions
Customer Persona
Customer Preferences
Customers
Escapism
Fear Of Missing Out
Impulse Buying
Marketing Analysis
Materialism
Middle Class
Overconsumption
Peak Experiences
Perceived Risk
Price Sensitivity
Problem Recognition
Product Involvement
Prosumer
Snob Effect
Status Seeking
User Intent
Willingness To Pay
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Consumerism

The definition of consumerism with examples.

Customer Experience

An overview of customer experience with examples.

Service Experience Examples

An overview of service experience with examples.

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A list of common customer issues.

Customer Interactions

An overview of customer interactions with examples.

Customer Retention

An overview of customer retention with examples.

Business Quality

An overview of business quality with examples.

High Quality

An overview of high quality with examples.

Service Recovery

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Service Issues

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Service Features

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Go-To-Market Strategy

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