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34 Examples of Market Factors

Market factors are external factors that influence business. This includes the state of competition, culture and the economy. Market factors also include the behavior, needs and perceptions of customers. The following are common types of market factors.
Barriers to Entry
Branding & Reputation (of competition)
Business Models
Competencies (skills and knowledge of competition)
Competition for Talent (labor market)
Consumer Confidence
Culture Change
Customer Behavior
Customer Experience (of competition)
Customer Needs
Customer Perceptions
Customer Preferences
Customer Satisfaction (of competition)
Direct Competition
Distribution Channels
Indirect Competition
Intellectual Property
Interest Rates
Know-how (of competition)
Market Growth
Media & Advertising (e.g. digital advertising ecosystem)
Partners & Suppliers
Political Change
Price Competition
Product Design (of competition)
Revenue Models
Service Experience (of competition)
Substitute Goods
Technological Change
Substitute goods are products and services that indirectly compete with your offerings. For example, restaurants indirectly compete with supermarkets as a supply of food.

Market Analysis

This is the complete list of articles we have written about market analysis.
Customer Needs
Market Analysis
Market Factors
Market Forces
Market Growth
Market Needs
Market Penetration
Market Potential
Market Size
Market Sizing
Marketing Analysis
PESTEL Analysis
Product Category
Serviceable Available Market
Serviceable Obtainable Market
Target Market
Total Addressable Market
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Market Analysis

A list of common market analysis techniques.

Technology Factors

A list of common technology factors.

Competitive Factors

A list of common competitive factors.

Technological Factors

A list of common technological factors that influence strategy.

External Factors

A list of common external factors.

Customer Needs Examples

A list of common customer needs.

Customer Wants

An overview of customer wants with examples.

Customer Success

An overview of customer success with examples.

Market Research Analysis

An overview of market research analysis with examples.

Marketing Analysis

An overview of marketing analysis with examples.

Market Sizing

The common types of market sizing with examples.

Words To Describe Analysis

A vocabulary for describing analysis.

PESTEL Analysis

An overview of PESTEL analysis with examples.

Market Research

A systematic investigation of market conditions including customers and the competition.

Market Share Analysis

A guide to market share analysis with examples.

Target Customers

The definition of target customers with examples.


The common types of research.

Observational Study

The definition of observational study with examples.

Customer Research

An overview of customer research with examples.

Consumer Research

The definition of consumer research with examples.

Culture Factors

A list of common culture factors.
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