Barriers to Entry | Branding & Reputation (of competition) |
Business Models | Capabilities |
Competencies (skills and knowledge of competition) | Competition for Talent (labor market) |
Consumer Confidence | Costs |
Culture Change | Customer Behavior |
Customer Experience (of competition) | Customer Needs |
Customer Perceptions | Customer Preferences |
Customer Satisfaction (of competition) | Demographics |
Direct Competition | Distribution Channels |
Indirect Competition | Intellectual Property |
Interest Rates | Know-how (of competition) |
Market Growth | Media & Advertising (e.g. digital advertising ecosystem) |
Partners & Suppliers | Political Change |
Price Competition | Product Design (of competition) |
Psychographics | Regulations |
Revenue Models | Service Experience (of competition) |
Substitute Goods | Technological Change |