Experience sampling is a market research method that asks customers or users to fill out a journal in regular increments of time or when a particular event occurs. This is intended to capture both long term information and details that customers might forget in a customer interview. The following are illustrative examples of experience sampling.
Customer ExperienceA restaurant chain enlists regular customers to fill out a journal entry after each visit for 3 months. The journal entries are structured with open-ended questions, closed-ended questions and ratings.
ProcessesA business analyst tasked with improving the throughput of a production line gives workers at each station a daily diary to fill out. The diary asks questions regarding things that slowed down the line that day.
ProductsA sporting goods company gives certain customers an app that asks them to fill out a diary regarding equipment such as shoes after each jog.Next: Market Research
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