Demographics
Categorizing customers based on obvious and easily obtained factors such as age and location. For example, a brand of shoes for women aged 18-25.Generations | Geographical location |
Professionals | Single |
Married | Families and households |
Students | Academics |
Retirees | Blue-collar |
White-collar | Wealthy individuals |
Veterans | Urban |
Suburban | Rural |
Local customers | Tourists |
International customers | Language |
Home ownership | Disability status |
Gender | Ethnicity |
Nationality | Cultures |
Subcultures | Religion |
Engaged couples | Relationship status |
Parents | Newlyweds |
Empty nesters | College graduates |
Pet owners | Business owners |
Psychographics
How customers think and behave. For example, a car for customers who are concerned about safety above all else.Attitudes | Opinions |
Political affiliation | Hobbies |
Lifestyle | Goals |
Values | Beliefs |
Personality | Habits |
Resists change | Embraces change |
Prioritizes family | Traditional |
Fear of missing out | Risk avoiding |
Risk taking | Openness to experience |
Spending habits | Seeks comfort |
Seeks convenience | Seeks adventure |
Environmentalists | Activism |
Minimalists | Culture seekers |
Art lovers | Materialists |
Collectors | Status seekers |
Experience seekers | Concern for social issues |
Physical fitness | Outdoor enthusiasts |
Animal lovers | Leaders |
Foodies | Music lovers |
Avid readers | Gamers |
Technology enthusiasts | Early adopters |
Late adopters | Trend setters |
Low technology enthusiasts | Nostalgia seekers |
Optimistic | Pessimistic |
Pragmatic | Social |
People person | Individualistic |
Entrepreneurial | Health-conscious |
Leisure seekers | Escapism and digital experiences |
Fashion enthusiasts | Sense of style |
Firmographic
Targeting business customers based on the characteristics of the business.Industry | Company size |
Revenue | Employee count |
Service needs | Budget |
Number of locations | Geographical location |
Business model | Customer base |
Specific Customers
A list of specific customers. For example, a business to business sales team may identify a list of 1400 businesses as their pool of possible customers for a software product.Local Marketing
Identifying customers in a particular community. For example, a coffee shop that opens a new location in a small town to target local residents.Customer Needs
Customers with a specific set of needs such as a line of unusually warm socks for people who spend time outdoors in winter.Customer Preferences
Customer preferences such as a line of underarm deodorant for customers who don't want chemicals in their personal care products.Lifestyle
Customers with a particular way of life. For example, an unlimited travel insurance policy that covers trips to most countries for a year that targets active travelers.Culture
A culture, subculture or super culture. For example, a brand of tea that targets fans of British culture with patriotic and classic British designs.Willingness To Pay
Targeting customers by their price sensitivities such as a premium milk product packaged in a glass bottle for customers who tend to buy the most luxurious food item they can find in each product category.Interests
Products or promotions designed to appeal to a set of interests. For example, a bank that offers a selection of 18 credit card designs with artwork featuring popular animals that target animal lovers.Values
Values such as a cosmetics brand that targets people who want to minimize their impact on the environment.Behavior
Consumer behavior such as a luxury brand that targets status seeking individuals.| Overview: Target Customers | ||
Type | ||
Definition | A group of customers that a firm plans to reach with marketing efforts. | |
Better Known As | Target Market | |
Related Concepts | ||
