DemographicsCategorizing customers based on obvious and easily obtained factors such as age and location. For example, a brand of shoes for women aged 18-25.
Families and households
PsychographicsHow customers think and behave. For example, a car for customers who are concerned about safety above all else.
Fear of missing out
Openness to experience
Concern for social issues
Low technology enthusiasts
Escapism and digital experiences
Sense of style
FirmographicTargeting business customers based on the characteristics of the business.
Number of locations
Specific CustomersA list of specific customers. For example, a business to business sales team may identify a list of 1400 businesses as their pool of possible customers for a software product.
Local MarketingIdentifying customers in a particular community. For example, a coffee shop that opens a new location in a small town to target local residents.
Customer NeedsCustomers with a specific set of needs such as a line of unusually warm socks for people who spend time outdoors in winter.
Customer PreferencesCustomer preferences such as a line of underarm deodorant for customers who don't want chemicals in their personal care products.
LifestyleCustomers with a particular way of life. For example, an unlimited travel insurance policy that covers trips to most countries for a year that targets active travelers.
CultureA culture, subculture or super culture. For example, a brand of tea that targets fans of British culture with patriotic and classic British designs.
Willingness To PayTargeting customers by their price sensitivities such as a premium milk product packaged in a glass bottle for customers who tend to buy the most luxurious food item they can find in each product category.
InterestsProducts or promotions designed to appeal to a set of interests. For example, a bank that offers a selection of 18 credit card designs with artwork featuring popular animals that target animal lovers.
ValuesValues such as a cosmetics brand that targets people who want to minimize their impact on the environment.
BehaviorConsumer behavior such as a luxury brand that targets status seeking individuals.
|Overview: Target Customers|
A group of customers that a firm plans to reach with marketing efforts.
Better Known As