Market analysis mostly relates to selecting a target market or target audience whereas marketing analysis or market research are broader pursuits.
Target MarketThe customers that you want to sell to.
Target AudienceThe customers that you want to reach with a message.
Customer NeedsIdentifying customer needs such as functions a customer wants to avoid in a product.
Customer PerceptionsIdentifying customer perceptions such as perceptions of quality.
Customer PreferencesIdentifying customer preferences such as styles.
Customer ExpectationsWhat do customers expect of a product or service and can you really compete in a particular market.
Market Size AnalysisDetermining total addressable market and other estimates of market size.
Demographic AnalysisLooking at demographics such as age.
Psychographic AnalysisLooking at how people think such as concern for environmental or social issues.
Behavioral AnalysisHow customers behave such as purchasing habits for a product category.
Geographic AnalysisIdentifying customers by geographical location.
Competitive AnalysisAnalysis of competitive factors such as the brand, features, prices and quality of competitors.
Market SegmentationBreaking your target market into subgroups.
Positioning AnalysisIdentifying a valuable and unique position for your products, brands and promotions.
Customer Value AnalysisWhy do customers really purchase and can you offer more value than the competition.