Target MarketThe customers that you want to sell to. | Target AudienceThe customers that you want to reach with a message. |
Customer NeedsIdentifying customer needs such as functions a customer wants to avoid in a product. | Customer PerceptionsIdentifying customer perceptions such as perceptions of quality. |
Customer PreferencesIdentifying customer preferences such as styles. | Customer ExpectationsWhat do customers expect of a product or service and can you really compete in a particular market. |
Market Size AnalysisDetermining total addressable market and other estimates of market size. | Demographic AnalysisLooking at demographics such as age. |
Psychographic AnalysisLooking at how people think such as concern for environmental or social issues. | Behavioral AnalysisHow customers behave such as purchasing habits for a product category. |
Geographic AnalysisIdentifying customers by geographical location. | Competitive AnalysisAnalysis of competitive factors such as the brand, features, prices and quality of competitors. |
Market SegmentationBreaking your target market into subgroups. | Positioning AnalysisIdentifying a valuable and unique position for your products, brands and promotions. |
Customer Value AnalysisWhy do customers really purchase and can you offer more value than the competition. |
