A-Z Popular Blog Marketing Search »
Market Research
 Advertisements
Related Guides

5 Examples of Market Potential

 , updated on
Market potential is an estimate of the maximum sales of a product or service. It is a somewhat imaginary estimate as it assumes that you capture the entire market for a product. Nevertheless, it can be a useful reference. The following are illustrative examples of a market potential.

Industry

The size of an entire industry such as fast food. This type of estimate tends to be accurate as governments and industry associations may publish relevant data.

Product Category

An entire product category such as boots.

Niche

Looking at market potential for a niche product or brand. For example, the size of the market for high-end snowboarding boots.

Target Market

Estimates of market potential for a product with a specific target market based on factors such as price, lifestyle or demographics. For example, the size of the market for children's snowboarding boots.

Distribution

Considering the reach of your distribution channels. For example, if you sell snowboarding boots in Canada and Europe you might estimate the size of these markets. This is also known as serviceable available market.
Overview: Market Potential
Type
Definition
An estimate of the total size of a market for a product or service.
Related Concepts

Market Research

This is the complete list of articles we have written about market research.
A/B Testing
Competitive Factors
Competitor Analysis
Concept Testing
Consumer Behavior
Culture Factors
Customer Analysis
Customer Analytics
Customer Attributes
Customer Success
Customers
Experience Sampling
Feasibility Study
Focus Group
Ladder Interview
Lead User
Market Analysis
Market Environment
Market Intelligence
Market Needs
Market Sizing
Marketing Analysis
Mkt Research Analysis
Moment Of Truth
Observational Study
PESTEL Analysis
Product Metrics
Prototypes
Purchase Decisions
Sensory Analysis
Target Market
Test Marketing
More ...
If you enjoyed this page, please consider bookmarking Simplicable.
 

Market Analysis

A list of common market analysis techniques.

Total Addressable Market

An overview of total addressable market with an example.

Serviceable Available Market

An overview of serviceable available market.

Market Penetration

A definition of market penetration with several examples.

Market Analysis vs Market Research

The difference between market analysis vs market research.

Serviceable Obtainable Market

An overview of serviceable obtainable market with an example.

Market Size

The common types of market size.

Market Growth

The common types of market growth.

Technology Factors

A list of common technology factors.

Market Research

A systematic investigation of market conditions including customers and the competition.

Competitive Intelligence

An overview of competitive intelligence.

Market Penetration vs Market Share

The difference between market penetration and market share.

Target Market

A list of common types of target market.

Lead User

A definition of lead user with examples.

Competitor Analysis

A definition of competitor analysis with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map