Industry
The size of an entire industry such as fast food. This type of estimate tends to be accurate as governments and industry associations may publish relevant data.Product Category
An entire product category such as boots.Niche
Looking at market potential for a niche product or brand. For example, the size of the market for high-end snowboarding boots.Target Market
Estimates of market potential for a product with a specific target market based on factors such as price, lifestyle or demographics. For example, the size of the market for children's snowboarding boots.Distribution
Considering the reach of your distribution channels. For example, if you sell snowboarding boots in Canada and Europe you might estimate the size of these markets. This is also known as serviceable available market.| Overview: Market Potential | ||
Type | ||
Definition | An estimate of the total size of a market for a product or service. | |
Related Concepts | ||
