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Marketing planning is the end-to-end process of planning to sell products and services. This includes market research and strategies in areas such as brand, product, promotion, pricing, distribution, customer experience and sales. The following are the common examples of marketing planning.
Market research | Market trends | Competitive analysis | Customer needs | Customer perceptions | Situation analysis | Marketing goals and objectives | Marketing metrics, KPIs and reporting | Target market | Product planning | Product positioning | Product development | Go-to-market strategy | Value proposition | Brand strategy | Marketing strategy | Promotion strategy | Advertising strategy | Pricing strategy | Distribution strategy | Customer experience strategy | Sales strategy | Budget planning | Marketing campaign planning | Marketing calendar | Marketing technology strategy |
Marketing planning for a new business may be included into a business plan.Small businesses may not have all of the elements of marketing plan mentioned above. For example, many businesses view marketing mostly as a process of promotion and conversion.Next: Marketing Strategy
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