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36 Examples of Service Business Models

 , updated on February 06, 2024
Service business models are a means for creating intangible value and getting paid for that value. While there are perhaps thousands of unique types of service business, these are all based on a few dozen business models as follows.
Ad-Supported Services
Advertising
Agents
Bricks & Clicks
Brokers
Club Goods
Consulting
Creative Services
Ecommerce
Education & Training
Events
Financial Services
Free-to-Play
Freelancing
Gig Economy
High Touch
Hospitality
Live Services Model
Managed Services
Markets
Microtransactions
Network Effect
On-Demand
Outsourcing
Pay-Per-Use
Personal Services
Product as a Service
Professional Services
Project Services
Repairs
Retail
Software as a Service
Subscriptions
Transaction Fees
Transaction Spread
Utilities
Club goods offer access to major capital for a fee. For example, a theme park.
Free-to-play is a video game model that creates popularity for a game by offering it for free with offers in the game for upgrades and virtual items.
High touch are services that are labor intensive and completely personalized. For example, an artist that will design a tattoo to your specifications.
Live services model is a business model for video games and other media that create the sense that there is always something going on with constant changes that keep users engaged.
Manage services provide a complete solution that reduces the overhead of managing something. For example, a software service that manages infrastructure, security and capacity for customers.
On-demand allows you to access a resource whenever you want such as a streaming media service that allows you to play movies at your convenience.
The network effect denotes a service that is more valuable when more people use it. For example, a free-to-play video game that attracts millions of players such that you can compete with others online at any time of the day.
Transaction spread is a service such as foreign exchange that buys low and sells high on every transaction.

Summary

It can be argued that all services are based on a few dozen foundational business models. Some of these business models, such as retail are amongst the oldest known ways of creating and capturing value. Others are recent innovations.
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Sports Industry

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