Agriculture - Agritourism | Agriculture - Artisanal Food |
Agriculture - Farmer's Market | Agriculture - Market Price |
Art - Commercial Art | Art - Fine Art e.g. gallery |
Brands - Customer Experience | Brands - Luxury |
Brands - People & Planet e.g. doing good | Brands - Quality |
Brands - Value | Club Goods - Cruise Ships |
Club Goods - Movie Theaters | Club Goods - Recreation Facilities |
Club Goods - Theme Parks | Consulting - Fixed Price Project |
Consulting - Time & Materials | Consumer to Consumer - Products e.g. lemonade stand |
Consumer to Consumer - Rentals | Consumer to Consumer - Services e.g. cutting grass |
Consumer to Consumer - Used Goods | Cottage Industry - Crafts |
Ecommerce - Brand Shop | Ecommerce - Import / Export |
Ecommerce - One Stop Shop i.e. huge sites with variety | Ecommerce - Reselling |
Ecommerce - Specialty / Niche | Franchising |
Freelancing - Coding | Freelancing - Consulting |
Freelancing - Creative e.g. writer | Freelancing - Design |
Hotels - Budget | Hotels - Convenient Location |
Hotels - Experience e.g. resorts | Manufacturing - Business Goods e.g. parts, components and supplies |
Manufacturing - Consumer Goods | Manufacturing - Contract Manufacturing |
Manufacturing - Fast Moving Consumer Goods | Manufacturing - Mass Customization |
Manufacturing - Razors & Blades | Markets - Agents & Brokers |
Markets - Auctions | Markets - Exchanges |
Markets - Peer-to-peer Middleman | Markets - Two-Sided Market e.g. employment site |
Media - Data, Information & Knowledge | Media - Entertainment |
Media - News | Media - Platforms / User Generated Content |
Media - Reputation Systems e.g. reviews and ratings | Media - Social Media |
Media - Streaming Media | Media - Video Games |
Media - Vlogging / Podcasting | Music - Performances |
Music - Publishing Music | Nightlife - Bars & Pubs |
Nightlife - Clubs | Nightlife - Music Events |
Nightlife - Theater, Culture & Performing Arts | Personal Services |
Primary Industry - Fishing | Primary Industry - Forestry |
Primary Industry - Mining | Professional Services |
Publishing - Books | Publishing - Digital |
Publishing - Magazines & Periodicals | Restaurant - Convenient Location |
Restaurant - Fast Food | Restaurant - Fine Dining |
Restaurant - Specialty / Niche | Restaurant - Take Out |
Retail - Brand Shop | Retail - Bricks & Clicks |
Retail - Convenient Location | Retail - Cooperatives |
Retail - One Stop Shop e.g. provides variety | Retail - Specialty / Niche |
Retail - Store Within a Store | Retail - Used Goods |
Retail / Ecommerce - Antiques & Collectibles | Retail / Ecommerce - Complementary Products i.e. offering something for use with another brand such as a phone case |
Retail / Ecommerce - Crafts | Retail / Ecommerce - Fast Fashion i.e. cheap and trendy |
Retail / Restaurant - Captive Customers e.g. airport | Services - Advertising, Marketing & Sales |
Services - Business Outsourcing | Services - Business Services |
Services - Business Training | Services - Catering |
Services - Cleaning | Services - Consumer Services |
Services - Data & Communications | Services - Delivery |
Services - Environmental & Waste Management | Services - Financial Services & Payments |
Services - Home Renovation, Maintenance & Repair | Services - Logistics |
Services - Training, Education & Tutoring | Services - Transport |
Services - Utilities | Technology - Business to Business |
Technology - Cloud Infrastructure | Technology - Cloud Platforms & Services |
Technology - Direct to Consumer | Technology - Managed Services e.g. email platform that takes care of security |
Technology - Software & Services | Tours - Budget |
Tours - Epic Experience | Value Added Reseller i.e. adding value to other products |
Wholesale / Distributor |
Example
The following template can be used to document the three components of a business model: value creation, delivery and capture. An example is given for a restaurant that creates value mostly by offering convenience.| Business Model: Restaurant with Convenient Location / Hours | ||
Value Creation | The only restaurant opened late in a nightlife area with high foot traffic late at night. | |
Value Delivery | Direct selling to customers from location. | |
Value Capture | Customers pay for takeout and eat-in orders. | |
