|
| |
Naive design is a design failure that results when a design team don't use their own product. Obvious Improvements That Never Get FixedNaive designs often include faults or opportunities for improvement that most customers notice but designers miss. In theory, customer feedback may eventually drive such improvements but this is a messy and slow process. Consider the design of a baby stroller. A team may sit in a room and think about convenient features for parents that results in a product that is shipped without anyone on the design team taking it to a park with a child. The first fathers, mothers and grandparents to use the baby stroller immediately notice inconvenient features that result from real world conditions such as managing the stroller in a crowded location. Reviews are poor and it takes the design team months to respond with fixes. Meanwhile they have damaged their brand reputation and incurred costs due to a slow selling product.
The Outsiders Who Tried To LeadA more serious variant of naive design is when a design team are outsiders amongst customers. For example, a design team that designs surfboards who have never met a surfer. Design is a form of leadership and designers who struggle the same struggle as your customers are most likely to be able to lead.|
Type | | Definition | A design that fails because its design team doesn't use their own product. | Related Concepts | |
Talent
This is the complete list of articles we have written about talent.
If you enjoyed this page, please consider bookmarking Simplicable.
A list of design thinking techniques with examples.
A definition of silent design with a few examples.
An overview of design driven organizations, development and innovation.
A list of common creative thinking techniques.
The common types of design innovation.
The definition of speculative design with examples.
The definition of design fiction with examples.
An overview of critical thinking with examples.
The definition of visual thinking with examples.
The definition of abstract concept with examples.
A comprehensive guide to design.
An overview of color theory.
The difference between layout and composition.
The difference between modeless and contextual user interfaces explained.
A list of common types of design.
The steps in a design process.
The common types of design quality.
A definition of universal design with examples.
A definition of sensory design with examples.
An overview of emotional design.
The definition of elegance with examples.
TrendingThe most popular articles on Simplicable in the past day.
Recent posts or updates on Simplicable.
Site Map
© 2010-2024 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.
|
