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13 Examples of Niche Products

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A niche product is a product designed to appeal to a relatively small target market. This is often done to avoid competing directly with large competitors. The following are common types of niche product with examples of each.

Demographic

Products for a particular demographic such as a hair product for young men.
Age
Culture
Education
Ethnicity
Family
Gender
Income
Language
Life Stage
Profession

Psychographic

Products for a particular psychographic such as an air conditioning system for enthusiasts of low technology who want to directly control settings as opposed to having algorithms decide.
Activities
Attitudes
Motivation
Opinions
Values
Worldview

Behavior

A target market based on customer behavior such as product packaging for organic honey that explains exactly how and where the product is produced in great detail. This would target research shoppers who want to know everything about a product before they buy.
Bulk Buyer
Expert User
Impulsive Shopper
Novice User
Research Shopper
Resistant to Change

Features & Functions

Functions are things that you can accomplish with a product and features are tools that help you do it. These are essentially the use cases of a product. For example, an air conditioner that filters out PM2.5 particulate matter with a feature that tells you when the filter must be replaced.
Comfort
Convenience
Efficiency
Entertainment
Health
Information
Productivity
Recreation
Safety
Transport

Price

Products are often designed with a target cost and price to appeal to customers with a particular price sensitivity in a product category. For example, a product designed to be the cheapest headphones on the market for customers who want reasonably good sound on a budget.
Cheap
Cheap Relative to Comparable Brands
Good Value For Price
Luxury
Mid-Priced
Premium

Quality

Targeting customers who prioritize quality or a particular type of quality. For example, a glass coffee press that is made with strong glass such that it is very unlikely to break.
Conformance Quality
Durability
Fit For Purpose
Performance
Reliability
Usability

Location

Tailoring a product to a location such as a traditional food product that is popular in a single city.
Attraction
City
Community
Nation
Neighborhood

Lifestyle

The customer's way of living. For example, a desk chair with a small storage area under the seat for urban dwellers in small apartments who maximize every inch of space.
Active
Bookish
Family
Inactive
Maximalist
Minimalist
Rural
Single
Sporty
Urban

Occasions

Products designed for a particular occasion such as makeup for Halloween costumes.
Birthdays
Christmas
Easter
Goodbye Parties
Graduation
Halloween
Retirement
Thanksgiving
Valentine's Day
Weddings

Events

Products designed for an event such as a t-shirt for a concert.
Celebrations
Concerts
Conferences
Conventions
Festivals
Sporting Events

Style

An aesthetic that appeals to a particular market. For example, boots designed to appeal to normcore enthusiasts.
Casual
Colorful
Cute
Decorative
Elegant
Luxurious
Mature
Minimalist
Monochromatic
Normal
Plain
Refined
Rural
Sophisticated
Sporty
Symbols
Trendy
Urban
Vintage
Youthful

Social Status

Products intended to signal or countersignal social status. For example, a fashion brand that's shaped to signal environmental consciousness, adventure and fitness.
Adventurous
Authentic
Brave
Class Membership
Cultural Membership
Environmentally Conscious
Fit
Fun
Individualistic
Intelligent
Socially Conscious
Trendy
Wealthy
Youthful

Risk Tolerance

A target market defined by levels of risk tolerance. For example, a car that is unusually safe.
Adventure
Peak Experiences
Predictability
Risk Taking
Safety
Security
Stability
Surprise

Niche Products

This is the complete list of articles we have written about niche products.
Comfort
Conformance Quality
Convenience
Customer Behavior
Customer Needs
Customer Perceptions
Demographics
Durability
Efficiency
Fit For Purpose
Market Segmentation
Niche
Peak Experiences
Product Positioning
Psychographics
Quality
Reliability
Usability
Worldview
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