DemographicProducts for a particular demographic such as a hair product for young men.
psychographic such as an air conditioning system for enthusiasts of low technology who want to directly control settings as opposed to having algorithms decide.
BehaviorA target market based on customer behavior such as product packaging for organic honey that explains exactly how and where the product is produced in great detail. This would target research shoppers who want to know everything about a product before they buy.
Resistant to Change
Features & FunctionsFunctions are things that you can accomplish with a product and features are tools that help you do it. These are essentially the use cases of a product. For example, an air conditioner that filters out PM2.5 particulate matter with a feature that tells you when the filter must be replaced.
PriceProducts are often designed with a target cost and price to appeal to customers with a particular price sensitivity in a product category. For example, a product designed to be the cheapest headphones on the market for customers who want reasonably good sound on a budget.
Cheap Relative to Comparable Brands
Good Value For Price
QualityTargeting customers who prioritize quality or a particular type of quality. For example, a glass coffee press that is made with strong glass such that it is very unlikely to break.
Fit For Purpose
LocationTailoring a product to a location such as a traditional food product that is popular in a single city.
LifestyleThe customer's way of living. For example, a desk chair with a small storage area under the seat for urban dwellers in small apartments who maximize every inch of space.
OccasionsProducts designed for a particular occasion such as makeup for Halloween costumes.
EventsProducts designed for an event such as a t-shirt for a concert.
StyleAn aesthetic that appeals to a particular market. For example, boots designed to appeal to normcore enthusiasts.
Social StatusProducts intended to signal or countersignal social status. For example, a fashion brand that's shaped to signal environmental consciousness, adventure and fitness.
Risk ToleranceA target market defined by levels of risk tolerance. For example, a car that is unusually safe.