13 Examples of Niche Products

John Spacey, April 23, 2020

A niche product is a product designed to appeal to a relatively small target market. This is often done to avoid competing directly with large competitors. The following are common types of niche product with examples of each.

Demographic

Products for a particular demographic such as a hair product for young men.

Age	Culture
Education	Ethnicity
Family	Gender
Income	Language
Life Stage	Profession

Psychographic

Products for a particular psychographic such as an air conditioning system for enthusiasts of low technology who want to directly control settings as opposed to having algorithms decide.

Activities	Attitudes
Motivation	Opinions
Values	Worldview

Behavior

A target market based on customer behavior such as product packaging for organic honey that explains exactly how and where the product is produced in great detail. This would target research shoppers who want to know everything about a product before they buy.

Bulk Buyer	Expert User
Impulsive Shopper	Novice User
Research Shopper	Resistant to Change

Features & Functions

Functions are things that you can accomplish with a product and features are tools that help you do it. These are essentially the use cases of a product. For example, an air conditioner that filters out PM2.5 particulate matter with a feature that tells you when the filter must be replaced.

Comfort	Convenience
Efficiency	Entertainment
Health	Information
Productivity	Recreation
Safety	Transport

Price

Products are often designed with a target cost and price to appeal to customers with a particular price sensitivity in a product category. For example, a product designed to be the cheapest headphones on the market for customers who want reasonably good sound on a budget.

Cheap	Cheap Relative to Comparable Brands
Good Value For Price	Luxury
Mid-Priced	Premium

Quality

Targeting customers who prioritize quality or a particular type of quality. For example, a glass coffee press that is made with strong glass such that it is very unlikely to break.

Conformance Quality	Durability
Fit For Purpose	Performance
Reliability	Usability

Location

Tailoring a product to a location such as a traditional food product that is popular in a single city.

Attraction	City
Community	Nation
Neighborhood

Lifestyle

The customer's way of living. For example, a desk chair with a small storage area under the seat for urban dwellers in small apartments who maximize every inch of space.

Active	Bookish
Family	Inactive
Maximalist	Minimalist
Rural	Single
Sporty	Urban

Occasions

Products designed for a particular occasion such as makeup for Halloween costumes.

Birthdays	Christmas
Easter	Goodbye Parties
Graduation	Halloween
Retirement	Thanksgiving
Valentine's Day	Weddings

Events

Products designed for an event such as a t-shirt for a concert.

Celebrations	Concerts
Conferences	Conventions
Festivals	Sporting Events

Style

An aesthetic that appeals to a particular market. For example, boots designed to appeal to normcore enthusiasts.

Casual	Colorful
Cute	Decorative
Elegant	Luxurious
Mature	Minimalist
Monochromatic	Normal
Plain	Refined
Rural	Sophisticated
Sporty	Symbols
Trendy	Urban
Vintage	Youthful

Social Status

Products intended to signal or countersignal social status. For example, a fashion brand that's shaped to signal environmental consciousness, adventure and fitness.

Adventurous	Authentic
Brave	Class Membership
Cultural Membership	Environmentally Conscious
Fit	Fun
Individualistic	Intelligent
Socially Conscious	Trendy
Wealthy	Youthful