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Complexity vs Simplicity

4 Examples of Variety in Design

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Variety is a design principle that embraces diversity of structure, rules, look and feel. This is often presented as the opposite of design unity -- the sense that things belong together. However, there is nothing inconsistent between variety and unity. In other words, you can create a sense of unity with variety. Sophisticated works that achieve elegance usually demonstrate both. The following are some basic approaches to variety.


Variation in a structure such as patterns that are complex or slightly irregular.


The use of dissimilar elements.


While elements may be dissimilar in many respects they can be tied together with a theme. For example, they can conform to a color scheme or they can all feel mechanical or organic.


Asymmetrical balance where the two sides of a design are dissimilar.

Design Principles

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