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Variety

Attractiveness Principle

Complexity vs Simplicity

4 Examples of Variety in Design

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Variety is a design principle that embraces diversity of structure, rules, look and feel. This is often presented as the opposite of design unity -- the sense that things belong together. However, there is nothing inconsistent between variety and unity. In other words, you can create a sense of unity with variety. Sophisticated works that achieve elegance usually demonstrate both. The following are some basic approaches to variety.

Structure

Variation in a structure such as patterns that are complex or slightly irregular.

Elements

The use of dissimilar elements.

Theme

While elements may be dissimilar in many respects they can be tied together with a theme. For example, they can conform to a color scheme or they can all feel mechanical or organic.

Asymmetry

Asymmetrical balance where the two sides of a design are dissimilar.

Design Principles

This is the complete list of articles we have written about design principles.
Balance
Ban The Average
Contrast
Design Principles
Design To The Edges
Dominance
Elegance
Essential Complexity
Form Follows Function
Genius Loci
Input Is Error
Least Astonishment
Least Effort
Minimalism
More Is Different
More Is More
Negative Space
Truth To Materials
Variety
Worse Is Better
More ...
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