27 Examples of User Analysis

John Spacey, March 26, 2023

User analysis is the process of systematically working to understand the user experience. This is done to improve the design and delivery of products, services and environments. The following are examples of user analysis.

Target user Identify the target user.	User roles Identify user roles such as different ways a service is used.
Demographics Identify user demographics such as age groups that use a product.	Psychographics Identify user psychographics such as attitudes and interests.
Segmentation Identify groups of users that you will analyze.	Interviews Interview users.
Surveys Use surveys to measure the user experience.	Focus Groups Interview users as a group.
Lead Users Develop relationships with advanced users who know your product.	Personas If you can’t meet real users, create fictional known as personas.
Feedback analysis Analyze sources of feedback such as reviews.	Scenario analysis Identify situations users encounter with a product or service.
Task analysis Analyze how users accomplish tasks using a product or service.	Use cases Simple diagrams or descriptions that capture how users interact with a product.
User stories Narratives that describe user interactions.	Point points Specific problems faced by users.
Journey map Document the end-to-end user experience.	User needs What do users need?
User goals What are users trying to accomplish?	User motivation What drives the user’s behavior?
User expectations What do users expect from products and services?	User perceptions How do users perceive products, services, interfaces and variables such as colors?
User behavior Patterns of behavior in using a product or service.	User culture Analyzing the culture surrounding products and services e.g. safety culture for using tools.
Prototyping Prototype products or elements of products such as a user interface.	Usability testing Test designs with users to determine if they are pleasing and productive to use.
User requirements Develop requirements for products and services based on user analysis.

Interviewing or at least surveying users is generally more realistic and grounded than the fiction of personas. Lead users are also helpful to understand pain points and advanced use of your products.

27 Examples of User Analysis

User Analysis

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