Interviewing or at least surveying users is generally more realistic and grounded than the fiction of personas. Lead users are also helpful to understand pain points and advanced use of your products.
Target userIdentify the target user.
User rolesIdentify user roles such as different ways a service is used.
DemographicsIdentify user demographics such as age groups that use a product.
PsychographicsIdentify user psychographics such as attitudes and interests.
SegmentationIdentify groups of users that you will analyze.
SurveysUse surveys to measure the user experience.
Focus GroupsInterview users as a group.
Lead UsersDevelop relationships with advanced users who know your product.
PersonasIf you can’t meet real users, create fictional known as personas.
Feedback analysisAnalyze sources of feedback such as reviews.
Scenario analysisIdentify situations users encounter with a product or service.
Task analysisAnalyze how users accomplish tasks using a product or service.
Use casesSimple diagrams or descriptions that capture how users interact with a product.
User storiesNarratives that describe user interactions.
Point pointsSpecific problems faced by users.
Journey mapDocument the end-to-end user experience.
User needsWhat do users need?
User goalsWhat are users trying to accomplish?
User motivationWhat drives the user’s behavior?
User expectationsWhat do users expect from products and services?
User perceptionsHow do users perceive products, services, interfaces and variables such as colors?
User behaviorPatterns of behavior in using a product or service.
User cultureAnalyzing the culture surrounding products and services e.g. safety culture for using tools.
PrototypingPrototype products or elements of products such as a user interface.
Usability testingTest designs with users to determine if they are pleasing and productive to use.
User requirementsDevelop requirements for products and services based on user analysis.