A-Z Popular Blog Pricing Search »
Pricing
 Advertisements
Related Guides

30 Examples of Price Differentiation

 ,
Price differentiation is the process of charging customers more or less depending on their price sensitivity or based on proxies of price sensitivity such demographics or geographic location. This includes premium or early access for customers with a high willingness to pay. However, price differentiation is often centered around charging a reasonably high standard price and then finding ways to offer discounts to price sensitive customers. The following are common price differentiation techniques.
Bundle pricing
Clearance pricing
Corporate pricing – often higher prices than consumer prices
Coupons
Early bird pricing
Flash sales
Group discounts
Last-minute deals
Limited time offers
Location-based pricing
Low cost versions with limited features
Loyalty rewards
Member pricing
Multi-tier pricing
Negotiated prices
Pay-what-you-want
Premium product versions
Price matching
Price skimming - a high price at launch to leverage the willingness to pay of brand or product enthusiasts who want to be first
Rebate discounts
Referral discounts
Sales and discounts
Seasonal pricing e.g. low season for a resort area
Seasonal sales
Senior discounts
Student discounts
Surge pricing – higher prices in peak periods
Time-based pricing
Trade-in discounts
Volume discounts
Price differentiation considers consumer behavior. For example, if you are price sensitive, you may be willing to jump though hoops to get a better price such as collecting coupons or waiting for a sale. If you have high willingness to pay you may buy at your own convenience.

Pricing

This is the complete list of articles we have written about pricing.
Algorithmic Pricing
Bargaining Power
Benchmark Price
Commoditization
Price Fixing
Cost-plus Pricing
Equilibrium
Price Gouging
Customary Pricing
Decoy Effect
Everyday Low Price
Marginal Utility
Willingness To Pay
Dynamic Pricing
High-Low Pricing
Market Value
Flat Pricing
Loss Leader
Predatory Pricing
Price Discrimination
Snob Effect
Market Price
Price Competition
Price Leadership
Premium Pricing
Price Economics
Price War
Revenue Management
Veblen Goods
Price Floor
Price Promotion
Price Sensitivity
Price Skimming
Price Umbrella
Pricing Power
Pricing Strategy
Sticky Prices
Value For Money
More ...
If you enjoyed this page, please consider bookmarking Simplicable.
 

Pricing

The common types of pricing.

Cost vs Price

The key differences between cost and price explained with a comparison table.

Price Promotion

A list of the common types of price promotion.

Loss Leader

An overview of loss leaders with examples.

Sales Promotion Examples

An overview of sales promotions with examples.

Cost Plus Pricing

An overview of cost-plus pricing with detailed examples.

Price Floor

An overview of price floors with examples.

Marketing

A list of key marketing strategies.

Advertising Industry

An overview of the advertising industry with examples.

Marketing Problems

An overview of common marketing problems.

Marketing Analysis

An overview of marketing analysis with examples.

Product Marketing

A guide to product marketing.

Customer Relationship Management

An overview of CRM with examples.

Distribution Channels

An extensive list of distribution channels.

Distribution Strategy

An overview of distribution strategy with examples.

Marketing Planning

An overview of marketing planning with examples.

Marketing Experience

A list of the different types of marketing experience including those outside of marketing.

Marketing Strengths

A list of marketing strengths.

Customers

Examples of common types of customers.

Marketing Services

A list of common marketing services.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map