Pricing Related Guides
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Price differentiation is the process of charging customers more or less depending on their price sensitivity or based on proxies of price sensitivity such demographics or geographic location. This includes premium or early access for customers with a high willingness to pay. However, price differentiation is often centered around charging a reasonably high standard price and then finding ways to offer discounts to price sensitive customers. The following are common price differentiation techniques.
Bundle pricing | Clearance pricing | Corporate pricing – often higher prices than consumer prices | Coupons | Early bird pricing | Flash sales | Group discounts | Last-minute deals | Limited time offers | Location-based pricing | Low cost versions with limited features | Loyalty rewards | Member pricing | Multi-tier pricing | Negotiated prices | Pay-what-you-want | Premium product versions | Price matching | Price skimming - a high price at launch to leverage the willingness to pay of brand or product enthusiasts who want to be first | Rebate discounts | Referral discounts | Sales and discounts | Seasonal pricing e.g. low season for a resort area | | Senior discounts | Student discounts | Surge pricing – higher prices in peak periods | Time-based pricing | Trade-in discounts | Volume discounts |
Pricing
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