Diffusion of innovation is the acceptance of a valuable new idea by a market. This applies to innovative new technologies, designs and processes that have potential to transform industries and societies. Diffusion of innovation is a process of communication that spreads an idea with marketing or word of mouth.
Diffusion vs AdoptionDiffusion of innovation is often discussed as a process of adoption whereby the first people to use an innovation are impressed and communicate its value. When an innovation is truly valuable to a society or industry, this process quickly snowballs until the innovation achieves widespread acceptance.
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