Status seeking is any action that is designed to improve an individual's social status. The following are illustrative examples.The use of products and services that are known to be expensive to signal that you are wealthy. For example, renting an expensive sports car for the weekend to post photos of yourself on social media.
The use of products and services that you perceive as environmentally friendly and socially responsible out of a desire to signal that you are a good person.
PromotionPromoting causes out of a desire to promote yourself.
Authority & InfluenceSeeking authority and influence out of a desire to be perceived as powerful.
Social MediaSocial media behavior such as friending people you have no interest in communicating with just to inflate numbers such as a friend count.Finding excuses to mention the names of well known people or institutions with which you have some type of association.
CommunicationBragging or using vocabulary to demonstrate your status as opposed to a desire to communicate meaning. For example, a banker who uses obscure investment banking terms they know a conversation partner will not understand out of a desire to impress them with their professional status.
Signaling negative things about yourself to suggest that you are stronger than those who seek status. For example, an entrepreneur who brags that they dropped out of a prestigious university out of a desire to convey confidence, independence and strength.
NotesStatus seeking is a type of motivation, not a type of action. For example, you might buy a luxury handbag out of a passion for its design with no thought to how it makes you appear to others.
This is the complete list of articles we have written about consumer behavior.
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A list of consumer behaviors.
The definition of consumer culture with examples.
The definition of customer behavior with examples.
The definition of consumer discretionary with examples.
The definition of consumer research with examples.
The definition of consumerism with examples.
The definition of materialism with examples.
The definition of consumer society with examples.
The definition of prosumer with examples.
A list of common customer motivations.
An overview of fear of missing out.
An overview of curiosity drive.
An overview of conservation of effort.
The common types of needs analysis.
The common types of product involvement.
The common types of social status.
A definition of impulse buying with examples.
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