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8 Examples of Status Seeking

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Status seeking is any action that is designed to improve an individual's social status. The following are illustrative examples.

Conspicuous Consumption

The use of products and services that are known to be expensive to signal that you are wealthy. For example, renting an expensive sports car for the weekend to post photos of yourself on social media.

Conspicuous Conservation

The use of products and services that you perceive as environmentally friendly and socially responsible out of a desire to signal that you are a good person.


Promoting causes out of a desire to promote yourself.

Authority & Influence

Seeking authority and influence out of a desire to be perceived as powerful.

Social Media

Social media behavior such as friending people you have no interest in communicating with just to inflate numbers such as a friend count.

Name Dropping

Finding excuses to mention the names of well known people or institutions with which you have some type of association.


Bragging or using vocabulary to demonstrate your status as opposed to a desire to communicate meaning. For example, a banker who uses obscure investment banking terms they know a conversation partner will not understand out of a desire to impress them with their professional status.


Signaling negative things about yourself to suggest that you are stronger than those who seek status. For example, an entrepreneur who brags that they dropped out of a prestigious university out of a desire to convey confidence, independence and strength.


Status seeking is a type of motivation, not a type of action. For example, you might buy a luxury handbag out of a passion for its design with no thought to how it makes you appear to others.
Overview: Status Seeking
An action that is primarily designed to improve an individual's social status.
Related Concepts

Consumer Behavior

This is the complete list of articles we have written about consumer behavior.
Adverse Selection
Attention Economics
Buying Behavior
Conservation Of Effort
Conspicuous Conservation
Conspicuous Consumption
Consumer Attitudes
Consumer Culture
Consumer Economics
Consumer Education
Consumer Research
Consumer Society
Curiosity Drive
Customer Motivation
Customer Needs
Customer Perceptions
Customer Persona
Customer Preferences
Fear Of Missing Out
Impulse Buying
Marketing Analysis
Middle Class
Peak Experiences
Perceived Risk
Price Sensitivity
Problem Recognition
Product Involvement
Snob Effect
Status Seeking
User Intent
Willingness To Pay
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Consumer Behavior

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The definition of consumer culture with examples.

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Consumer Discretionary

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Consumer Research

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The definition of consumerism with examples.


The definition of materialism with examples.

Consumer Society

The definition of consumer society with examples.


The definition of prosumer with examples.

Customer Motivation

A list of common customer motivations.

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An overview of fear of missing out.

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An overview of curiosity drive.

Conservation Of Effort

An overview of conservation of effort.

Needs Analysis

The common types of needs analysis.

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Social Status

The common types of social status.

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