Industry Insiders
True innovation represents a leap forward in value. The first people who are likely to recognize this value are industry insiders. For example, developers are often early adopters of innovative technology.Lead Users
Users who are pushing your products to their limits such as a professional snowboarder who is likely to recognize the value of a snowboard with superior performance.Enthusiasts
Enthusiasts of your product category. For example, fashion enthusiasts are likely to be early adopters of new approaches to fashion.Loyal Customers
Fans of your brand who are likely to adopt any products you release. Firms with a loyal customer base generally enjoy an accelerated path to product adoption.Status Seekers
Customers who pride themselves as being at the forefront of a product category. For example, conspicuous conservation whereby customers view environmentally friendly products as a status symbol.Open To Change
Customers who are open to change if it is valuable to them.| Overview: Early Adopters | ||
Type | ||
Definition | People who adopt an innovation quickly. | |
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