Early adopters are people who adopt an innovation quickly. Innovation can be surprising difficult to sell because it may require customers to learn things or change their routines. As such, early adopters are critical to marketing an innovative product as they can generate the word of mouth and social momentum that is required for the majority to adopt your product. The following are common types of early adopter.
Industry InsidersTrue innovation represents a leap forward in value. The first people who are likely to recognize this value are industry insiders. For example, developers are often early adopters of innovative technology.Users who are pushing your products to their limits such as a professional snowboarder who is likely to recognize the value of a snowboard with superior performance.
EnthusiastsEnthusiasts of your product category. For example, fashion enthusiasts are likely to be early adopters of new approaches to fashion.Fans of your brand who are likely to adopt any products you release. Firms with a loyal customer base generally enjoy an accelerated path to product adoption.
Status SeekersCustomers who pride themselves as being at the forefront of a product category. For example, conspicuous conservation whereby customers view environmentally friendly products as a status symbol.
Open To ChangeCustomers who are open to change if it is valuable to them.
This is the complete list of articles we have written about product marketing.
If you enjoyed this page, please consider bookmarking Simplicable.
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.