Brands
A firm may offer multiple brands in the same product category to give the illusion of choice and competition. Such brands may have different target markets. For example, a fast moving consumer goods company that offers a brand of shampoo marketed to women and a brand of shampoo marketed to men.Models
Different models of the same product such as a mobile phone manufacturer that offers 4 models with different features, functions and prices.Styles
Styles such as a model of men's belt that is available in 8 colors.Formulations
Products versions that have different ingredients such as an organic and non-organic peanut butter product.Packaging
Packaging variations such as a green tea that is sold loose leaf in a can and as tea bags in a box.Options
Optional features such as a phone that is sold with different sizes of memory.Packages
Options that are organized into packages such as the trim levels of an automobile model.| Overview: Product Depth | ||
Type | ||
Definition | The variety of a firm's products in a single product category. | |
Related Concepts | ||
