A-Z Popular Blog Marketing Search »
Marketing
 Advertisements
Marketing Guides
Marketing

7 Examples of Product Depth

 ,
Product depth is the number of versions of a product that a firm offers. This introduces variety to satisfy diverse customer needs and reach more target markets. In some cases, product depth also allows a large firm to gain market share by competing with itself to squeeze out real competition. The following are illustrative examples of product depth.

Brands

A firm may offer multiple brands in the same product category to give the illusion of choice and competition. Such brands may have different target markets. For example, a fast moving consumer goods company that offers a brand of shampoo marketed to women and a brand of shampoo marketed to men.

Models

Different models of the same product such as a mobile phone manufacturer that offers 4 models with different features, functions and prices.

Styles

Styles such as a model of men's belt that is available in 8 colors.

Formulations

Products versions that have different ingredients such as an organic and non-organic peanut butter product.

Packaging

Packaging variations such as a green tea that is sold loose leaf in a can and as tea bags in a box.

Options

Optional features such as a phone that is sold with different sizes of memory.

Packages

Options that are organized into packages such as the trim levels of an automobile model.
Overview: Product Depth
Type
Definition
The variety of a firm's products in a single product category.
Related Concepts

Marketing

This is the complete list of articles we have written about marketing.
Above The Line
Absolute Advantage
Active Customers
Active Users
Added Value
Adoption Lifecycle
Advertising
Advertising Strategy
Algorithmic Pricing
Alliance Marketing
Attribution Marketing
Augmented Reality
Backward Invention
Barriers To Entry
Below The Line
Bliss Point
Brand Awareness
Brand Engagement
Brand Identity
Brand Loyalty
Brand Recall
Branding
Bricks And Clicks
Business Operations
Business Principles
Business Strategy
Buyer Persona
Call To Action
Channel Conflict
Channel Management
Channel Strategy
Channel Structure
Churn Rate
Competitive Threat
Complex Sales
Conversion Rate
Corporate Governance
Cost Leadership
Cost Per Lead
Cross-Selling
Customer Advocacy
Customer Analysis
Customer Dissatisfaction
Customer Experience
Customer Interactions
Customer Issues
Customer Journey
Customer Loyalty
Customer Marketing
Customer Motivation
Customer Relationships
Customer Service
Customer Value
Demand Generation
Differentiation
Digital Channels
Digital Marketing
Direct Marketing
Drip Marketing
Figure Of Merit
Flat Pricing
Go-To-Market
Gross Margin
In-Store Marketing
Lifestyle Brand
Market Analysis
Market Environment
Market Intelligence
Market Power
Market Price
Market Research
Market Research Analysis
Marketability
Marketing Automation
Marketing Benchmarks
Marketing Campaign
Marketing Channel
Marketing Communications
Marketing Costs
Marketing Economics
Marketing Experimentation
Marketing Metrics
Marketing Mix
Marketing Plan
Marketing Principles
Marketing Strategy
Marketing Strategy
Marketing Technology
Marketing Theory
Media Planning
Merchandising
Niche
Omnichannel
Penetration Pricing
Personal Selling
Positioning
Positioning
Premium Pricing
Premiumisation
Price Discrimination
Price Economics
Price Leadership
Price Points
Price Sensitivity
Price Skimming
Price War
Pricing
Pricing Objectives
Pricing Power
Product Development
Product Differentiation
Product Identity
Product Launch
Product Management
Product Quality
Product-as-a-Service
Promotion
Promotion Strategy
Public Relations
Pull Strategy
Relationship Marketing
Remarketing
Sales
Sales Development
Sales Strategy
Scarcity Marketing
Segment
Soft Selling
Strategy
Sustainability
Switching Barriers
Target Market
Test Marketing
Through The Line
Time To Market
Traditional Marketing
Value
Variable Pricing
Visual Merchandising
Wallet Share
Word Of Mouth
If you enjoyed this page, please consider bookmarking Simplicable.
 

Product Marketing

A guide to product marketing.

Product Extension

The definition of product extension with examples.

Product Class

The definition of product class with examples.

Niche Products

The common types of niche products with examples.

Product Examples

A list of the common types of product with examples of each.

Product Market

An overview of product markets with examples.

Selling Points

A list of common types of selling points used in marketing.

Product Culture

An overview of product culture with examples.

Marketing Principles

An overview of the 7 marketing principles with examples of each.

Product SWOT

A list of strengths, weaknesses, opportunities and threats for a product SWOT.

Product Planning

An overview of product planning with examples.

Go-To-Market Strategy

An overview of go-to-market strategy with examples.

Marketing Experience

A list of the different types of marketing experience including those outside of marketing.

Marketing

A list of key marketing strategies.

Brand Status

The definition of brand status with examples.

Jumping The Shark

An overview of jumping the shark with examples.

Marketing Goals

Common types of measurable marketing goals with examples.

Fashion Marketing

The definition of fashion marketing with examples.

Marketing Operations

The definition of marketing operations with examples.

Push Strategy

An overview of push marketing with examples.

Marketing vs Advertising

The difference between marketing and advertising explained.

Marketing Intermediaries

The definition of marketing intermediary with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map