BrandsA firm may offer multiple brands in the same product category to give the illusion of choice and competition. Such brands may have different target markets. For example, a fast moving consumer goods company that offers a brand of shampoo marketed to women and a brand of shampoo marketed to men.
ModelsDifferent models of the same product such as a mobile phone manufacturer that offers 4 models with different features, functions and prices.
StylesStyles such as a model of men's belt that is available in 8 colors.
FormulationsProducts versions that have different ingredients such as an organic and non-organic peanut butter product.
PackagingPackaging variations such as a green tea that is sold loose leaf in a can and as tea bags in a box.
OptionsOptional features such as a phone that is sold with different sizes of memory.
PackagesOptions that are organized into packages such as the trim levels of an automobile model.
|Overview: Product Depth|
The variety of a firm's products in a single product category.