73 Examples of a Product Market

John Spacey, August 21, 2021

A product market is a venue of product exchange that has at least one buyer and seller. This includes consumer markets, business markets and markets that sell to governments. Markets can be large competitive venues of exchange such as an ecommerce platform with many sellers and buyers. Markets can also be small and relatively noncompetitive such as a roadside fruit stand that operates on the honor system. The following are common examples of product markets.

Airport Concessions	Art Galleries
Auction Sites & Apps	Auctions
Automotive Showrooms	Barter
Brand Apps	Brand Showrooms
Buy / Sell Classifieds	Catalog Merchant
Christmas Markets	Co-operatives
Conferences	Convenience Stores
Custom Product Services	Department Stores
Direct Marketing	Dollar Stores
Drug Stores	Ecommerce Sites
Events, Festivals & Concerts	Factory Outlet
Fair Concessions	Farmers Markets
Fashion Retailers	Fast Food Restaurants
Fish Markets	Flagship Locations of Brands
Flea Markets	Flower Shops
Franchises	Fruit Markets
Fruit Stands	Garage Sales
Gift Shops	Grey Market
Hobby Shops	Home Improvement Retailers
Hotel Shops	In-flight Shopping
Individual Sellers	Infomercials
Jewelry Shops	Kiosks
Liquidators	Luxury Retailers
Mail Order Sales	Malls
Mobile App Stores	Personal Selling
Product Demonstrations	Product Subscriptions
Real Estate Agents	Real Estate Developer Showrooms
Refurbished Goods Sellers	Resellers
Seasonal Markets	Shopping Channels
Souvenir Shops	Specialty Shops
Sports Stores	Street Food
Subscription Boxes	Super Stores
Supermarkets	Surplus Shops
Telemarketing	Theater Concessions
Thrift Stores	Toy Stores
Traveling Salesperson	Vending Machines
Wholesale Markets

Fast food can be considered a product because most of its value is tangible. This can be contrasted with a fine restaurant that offers mostly intangible value. The latter is considered a service.

A flagship location is a large retail location that is often in a posh location. These are designed to show off the best of a brand and often serve as a brand symbol and media center.

A grey market sells a product without official permission from the producer. For example, an American ecommerce seller that imports French chocolates that aren't officially available in the United States.

Liquidators sell undesirable or excess inventory at a steep discount. For example, an unpopular color of product that a manufacturer sells cheaply to clear inventory.

Generally speaking, homes are a product but land is a special type of asset that doesn't typically depreciate in value.

It is common for businesses to purchase products through personal selling and wholesale markets. For example, a bank that negotiates prices for stationery with a large office supply firm that then regularly reorders these supplies with a telephone or digital service.