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7 Examples of Continuous Change

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Continuous change, or continuous improvement, is an ongoing effort to improve products, services, business capabilities and processes. The following are illustrative examples.

Planned Change

Change that is planned up front and implemented as a program or project such as an information technology or construction project.

Emergent Change

Change that evolves based on the actions of many individuals without a central plan. For example, organizational culture is usually a type of emergent change that is based on the experiences of employees over time.


Measuring things, improving and measuring again in a repeated cycle. For example, improvements to a production line driven that are evaluated with metrics such as throughput.

Research & Development

Developing novel products, services, capabilities and processes. For example, a fast moving consumer goods company that develops convenient new packages for cheese.

Minimum Viable Product

The process of shipping a product before it is fully refined to use real world data to improve it. For example, an internet search engine that launches before it has the entire internet indexed to begin to understand how the system performs against user queries.


A big plan to move from one state to another. For example, a software company creates a detailed plan to transition from a technology product company to a business services company that generates monthly recurring revenue.


A big change that is approached as a journey without making too many assumptions about the future. For example, a city with a goal to have the highest quality of life in the United States that embarks on an ambitious transformation driven by its community.

Continuous Change vs Innovation

Continuous change implies a relatively conservative approach to change that is incremental. Innovation implies brave experimentation designed to challenge the status quo. This can result in a sudden leap forward as opposed to gradual improvement.
Overview: Continuous Change
An ongoing effort to improve.
Related Concepts

Change Management

This is the complete list of articles we have written about change management.
Agents Of Change
Anticipating Objections
Bias For Action
Big Bang Adoption
Business Change
Business Stakeholders
Business Transformation
Change Agent
Change Analysis
Change Characteristics
Change Drivers
Change Fatigue
Change Impact
Change Management
Change Plan
Change Planning
Change Principles
Change Process
Change Readiness
Change Resistance
Change Risk
Change Strategy
Choice Architecture
Communication Mgmt
Contingency Planning
Emergent Change
Goal Setting
Impact Analysis
Initial Excitement
Lessons Learned
Message Framing
Nudge Theory
Organizing Principle
Resistance To Change
Revenue Impact
Scope Creep
Status Quo
Turnaround Management
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The common types of change.

Change Agent

A definition of change agent with examples.

Change Drivers

The definition of change driver with examples.

Status Quo

The definition of status quo with examples.

Resistance To Change

The definition of resistance to change with examples.

Global Change

An overview of global change with examples.

Culture Change

An overview of culture change with examples.

Organizational Change Communication

An overview of organizational change communication with examples.

Organizational Change

The four types of organizational change with examples of each.

Change Management

A list of change management first principles.

Change Strategy

The definition of change strategy with examples.


The definition of incrementalism with examples.

Organizational Culture Change

An overview of common approaches to organizational culture change with examples.

Change Management Plan

Examples of change management plans that can be used as a template or sample.

Turnaround Management

The definition of turnaround management with examples.

Change Resistance

The common types of resistance to change.

Organizational Change Management

The definition of organizational change management with examples.
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