One Stop Shop
Offering a large number of products and services from a single location such as a large supermarket.Service Variety
Offering diverse services from a single source. For example, a big hospital that can treat a significant variety of diseases and conditions.Brand Extension
Offering a variety of products under a single brand family in order to leverage brand awareness.Wholesaler
Intermediaries that offer the goods of many suppliers from a single source.Complementary Products
Encouraging partners to create products and services that compliment your own. For example, a game platform that allows multiple developers to launch games.Store Within A Store
Partnerships that extend variety by offering shops inside shops.| Overview: Product Variety | ||
Type | ||
Definition | A type of business model that seeks a competitive advantage by offering more variety than the competition. | |
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