A-Z Popular Blog Marketing Search »
Product Marketing
Related Guides

7 Examples of Product Adoption

 , updated on
Product adoption is the process whereby a customer hears about a new product and decides to purchase it. This can be an easy process such as a customer who is a fan of a brand who tries new products that they release. It can also be a difficult process that spans decades as customers are hesitant to try an innovative new product that requires them to change the way they do things. The following are illustrative examples of product adoption.

Brand Awareness

A customer is aware of a fast moving consumer goods brand and has a positive image of it. The brand releases a new beverage product and the customer decides to try one.


A customer needs rechargeable batteries and they purchase the cheapest set they can find from a brand they recognize.

Customer Needs

A customer needs high quality snorkeling gear that doesn't have a plastic smell that fits an unusually large head comfortably. They read reviews for 2 hours before making a purchase.


A video game enthusiast often pre-orders new games that are in a category that interests them.


People who buy products that appear to have established a reasonable reputation. For example, a bicyclist who buys a model that has been around for a few years because they have heard good things.

Trend Follower

A gamer who doesn't buy a game until it is unusually popular.


A gamer who is still playing retro games who may catch up to current games in 20 years or so.
Overview: Product Adoption
The process whereby a customer hears about a new product and decides to purchase it.
Related Concepts

Product Marketing

This is the complete list of articles we have written about product marketing.
Customer Experience
Market Fit
Market Research
Niche Products
Product Benefits
Product Category
Product Culture
Product Depth
Product Development
Product Extension
Product Line
Product Management
Product Market
Product Metrics
Product Planning
Product SWOT
Product Variety
More ...
If you enjoyed this page, please consider bookmarking Simplicable.

Product Launch

The common elements of a product launch.


The basic types of pilot used in business, science and entertainment.


Common ways to prototype an idea, product, service, process or creative work.

First-Mover Advantage

Why being first to a market has advantages.

Preannouncement Effect

Why product announcements can damage sales.

Minimum Viable Product

An overview of the term Minimum Viable Product.


The common ways to rollout a new product or service.

Soft Launch

A definition of soft launch with examples.

Product Marketing

A guide to product marketing.

Product Planning

An overview of product planning with examples.

Customer Motivation

A list of common customer motivations.

Fear Of Missing Out

An overview of fear of missing out.

Curiosity Drive

An overview of curiosity drive.

Conservation Of Effort

An overview of conservation of effort.

Needs Analysis

The common types of needs analysis.

Product Involvement

The common types of product involvement.

Social Status

The common types of social status.

Impulse Buying

A definition of impulse buying with examples.

Status Seeking

The definition of status seeking with examples.

Customer Behavior

The definition of customer behavior with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map