Brand Awareness
A customer is aware of a fast moving consumer goods brand and has a positive image of it. The brand releases a new beverage product and the customer decides to try one.Cost
A customer needs rechargeable batteries and they purchase the cheapest set they can find from a brand they recognize.Customer Needs
A customer needs high quality snorkeling gear that doesn't have a plastic smell that fits an unusually large head comfortably. They read reviews for 2 hours before making a purchase.Enthusiasts
A video game enthusiast often pre-orders new games that are in a category that interests them.Majority
People who buy products that appear to have established a reasonable reputation. For example, a bicyclist who buys a model that has been around for a few years because they have heard good things.Trend Follower
A gamer who doesn't buy a game until it is unusually popular.Laggards
A gamer who is still playing retro games who may catch up to current games in 20 years or so.| Overview: Product Adoption | ||
Type | ||
Definition | The process whereby a customer hears about a new product and decides to purchase it. | |
Related Concepts | ||
