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top   »  design   »  types of design   »  visual design   »  trade dress

What is Trade Dress?

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Trade dress is the distinctive visual appearance of products or services that has meaning to customers. For example, customers can often identify a product by its packaging independently of trademarks. Trade dress is considered a form of intellectual property.
Overview: Trade Dress
Function
Design
Definition
The distinctive visual appearance of products or services that qualifies as intellectual property.
Value
Trade dress laws are intended to prevent competitors from creating look-alike products designed to trick consumers into thinking they are buying a well established brand.
Related Concepts
Trademarks

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