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15 Types of Needs Analysis

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Needs analysis is the process of identifying valuable requirements for a product, service, experience, process, machine, facility or infrastructure component. This is a common starting point for branding, product development, programs, projects and design. The following are basic types of needs analysis.

Business Needs Analysis

Identifying the goals, objectives and required capabilities of a business.

User Needs Analysis

Analysis of end-user needs. This may include different types of users and stakeholders. For example, user needs for an aircraft might include the needs of pilots, passengers, crew, operations staff and mechanics.

Lead Users

The needs of users who are pushing your products to their edges. For example, a software vendor that captures the requirements of a customer that is using their platform for 40 million transactions a month when a typical customer is at less then 100,000 transactions.

Information Needs Analysis

Capturing needs related to knowledge, information, information flows and data.

Customer Needs Analysis

The marketing or sales process of identifying the elements of a brand, product or service that are important to the purchasing decision.


Identifying end-goals such as revenue.


The required steps to achieve goals such as automation that is required to achieve an efficiency target.

Use Cases

Identifying the scenarios of use and expected behavior of a product using techniques such as use cases and user stories.


Listing the things that a customer needs to achieve with the product. For example, the ability to turn off the microphone on a device for privacy.


Features describe how functions are implemented. Features are arguably not a customer need but instead represent the way that customer needs are satisfied. However, customers may have strong opinions about features they want such that they become needs.


Beyond functionality, the elements that give a product value such as materials, customer experience, efficiency, performance, stability, reliability and resilience.

Reverse Quality

Things that subtract from quality such as features that are perceived as annoying or unattractive.


Customer perceptions of design, functions, features and quality. For example, a customer who perceives materials such as metal and wood as higher quality than plastic.


Things that the customer expects but doesn't necessarily voice as a requirement. Unstated expectations are the reason that customers may reject a product that meets all of their documented requirements. As such, needs analysis requires extensive probing to uncover assumptions.


The aspects of a brand, product or service that trigger intense motivation in customers to buy. Customers often don't verbalize the needs that motivate them most. For example, a customer may say they need a luxury brand to be fashionable and handcrafted from fine materials. They might be less likely to voice stronger needs such as their desire to display wealth as a form of social status.
Overview: Needs Analysis
The process of identifying valuable requirements for a product, program, process, project or design.
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Audience Analysis
Behavioral Requirements
Best In Class
Black Box
Brand Analysis
Budget Planning
Business Analysis
Business Architecture
Business Attributes
Business Case
Business Conditions
Business Models
Business Needs
Business Needs Analysis
Business Plan
Business Requirements
Business Rules
Business Strategy
Business Swot
Business Theory
Capacity Planning
Choice Architecture
Competitive Intelligence
Context Of Use
Cost Benefit Analysis
Success Factors
Data Analysis
Data Dredging
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Decision Analysis
External SWOT
Feasibility Analysis
Fishbone Diagram
Gap Analysis
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Management Accounting
Market Research
Needs Analysis
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Operations Analysis
Organizing Principle
Pain Points
Performance Analysis
Problem Analysis
Productivity Analysis
Project Charter
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Qualitative Analysis
Requirements Gathering
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Situation Analysis
Statement Of Work
Statistical Analysis
Story Points
Strategic Drivers
SWOT Analysis
Technology Analysis
Terms Of Reference
Total Cost Of Ownership
Use Case
User Stories
Voice Of The Customer
What-if Analysis
Workflow Analysis
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The common types and formats of requirements.

Functional vs Non-functional

The difference between functional and non-functional requirements explained.

Requirements vs Specifications

The difference between requirements and specifications.

Functional vs Behaviorial

The difference between functional and behavioral requirements explained.

Non-Functional Requirements

A few examples of non-functional requirements.

Requirements Traceability

A definition of requirements traceability with examples.

Customer Requirements

The common types of customer requirements.

Function vs Feature

The difference between functions and features.

Requirements Elicitation

The common types of requirements elicitation.

Requirements Management

A definition of requirements management with examples.

Customer Needs

A list of common types of customer needs with examples.

Latent Need

A definition of latent need with examples.

Tacit Needs

A definition of tacit needs with examples.

Needs Identification

A definition of needs identification with examples.

Customer Needs Analysis

The definition of customer needs analysis with examples.

Information Needs

The definition of information needs with examples.

Customer Benefits

A guide to customer benefits.


The common types of comfort.

False Needs

The definition of false needs with examples.

Intrinsic Reward

The definition of intrinsic reward with examples.
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