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Curiosity drive is the desire to obtain information. It is an fundamental human motivation that is the basis for learning and experimentation. Curiosity drive has several business applications:Marketing & SalesIn-depth product information tends to improve sales as it reduces the ambiguity surrounding a product. In some cases, customers will eliminate a product from an initial shortlist simply because they can't easily find an obscure detail that perks their interest.
Organizational CultureGenerally speaking, employees are happier when they aren't kept in the dark. Information that is lacking may spread as rumors and conjecture.Change ManagementInformation such as the pressing competitive forces that drive change reduces resistance to change.Customer ServiceWhen a flight is delayed, customers appreciate knowing the reason. When a customer request is denied, customers may want to know why.
User InterfacesMinimalist user interfaces that serve up tiny chunks of information or hide details deep in a hierarchy may be unsatisfying to those driven by curiosity.|
Type | Motivation | Definition | A drive to discover information. | Related Concepts | |
Marketing
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