A-Z Popular Blog Positioning Search »
Product Positioning
 Advertisements
Related Guides
Product Planning

Selling Points

Market Fit

Product Positioning

Product Development

110 Examples of Selling Points

 ,
Selling points are reasons a customer should choose your product in a crowded and competitive market. These are communicated in marketing and product information such as packaging and ecommerce pages. Ideally, selling points identify some unique advantage that none of your competition can match. Alternatively, they associate you with an idea, identity, emotion or tradition that helps your offerings to stand out. The following are common types of selling point.
Ambition & Self-Fulfillment
Appeal to Authority
Appeal to Emotion
Appeal to Logic
Attention to Detail
Balance / Moderation
Bigness (e.g. bank with many branches)
Brand Culture (i.e. the social environment surrounding product)
Capabilities
Challenging the Status Quo
Comfort
Compatibility / Interoperability
Competence & Experience
Comprehensiveness
Consistency
Control (e.g. options and configurability)
Convenience
Countersignaling (i.e. self-criticism that communicates strength)
Craftsmanship
Culture
Customization / Personalization
Design Philosophy (e.g. minimalism)
Determination / Perseverance
Diligent Service
Doing Good
Down-to-Earth / Relaxed
Durability
Emotional Experiences
Epic Experience
Fair Terms
Family Friendly
Figure of Merit
Financial Results / Rewards / Benefits
Fit & Tailoring
Freedom & Flexibility
Freshness
Friendly Service
Fun
Functions & Features
Getting Things Done / Making Things Happen
Global Presence & Capabilities
Growth & Development
Guarantees
Health & Wellness
History / Heritage
Honesty
Human Attention (e.g. not automated)
Humble Beginnings (i.e. a success story)
Identity (e.g. school / team colors)
Imaginative
Independence / Thinking Different
Information & Data
Ingredients
Inventiveness / Cutting Edge Technology
Justice & Fairness
Know-how & Knowledge
Lifestyle
Local
Luxury
Maintainability
Market Share / Popularity
Materials
Natural
Nostalgic & Sentimentality
Novelty
Optimism
Packaging Quality
Partnerships & Connections
People & Planet
Performance
Place of Manufacture / Design
Pragmatism
Price / Pricing Model
Productivity & Efficiency
Professionalism
Progressiveness / Changing the World
Quality of Life
Realism
Refinement & Mastery
Relatability (we're just like you)
Relationships & Commitment
Reliability
Reputation & Legacy
Results
Reusability
Risk Reduction
Safety & Security
Scientific Prowess
Smallness (e.g. Family Business)
Social Connectedness
Social Environment
Social Proof
Social Status
Solving a Problem
Speed
Standards Compliance
Straightforward / Simple
Style & Aesthetics
Support
Taste
Technical Prowess
Total Cost of Ownership
Toughness
Traditional / Old Fashioned
Treating Customer as Individual
Turnaround Time
Usability
Value For Price
Variety / Selection
Vision / Exciting Future
An epic experience is an experience that is thrilling or deeply meaningful. For example, a credit card company that associates itself with life's important moments such as quality time with family.
A figure of merit is a product measurement that is important to customers. For example, how many times you can bend a mobile phone cord before it will break.
Overview: Selling Points
Type
Definition
Reasons a customer should choose your product in a crowded and competitive market.
Also Known As
Unique Selling Proposition
Unique Selling Point
Related Concepts

Marketing Strategy

This is the complete list of articles we have written about marketing strategy.
Advertising Strategy
Firmographic
Attribution Marketing
Go-To-Market
Brand Positioning
Market Segment
Brand Strategy
Branding
Marketing Mix
Business Development
Marketing Plan
Call To Action
Marketing Principles
Camping Strategy
Marketing Problems
Channel Strategy
Psychographics
Cross-Selling
Pull Strategy
Customer Benefits
Push Strategy
Customer Experience
Selling Points
Demand Generation
Differentiated Marketing
Drip Marketing
Flat Pricing
Market Development
Market Expansion
Market Segments
Marketing Campaign
Marketing Experimentation
Marketing Objectives
Penetration Pricing
Positioning
Predatory Pricing
Premium Pricing
Premiumisation
Price Discrimination
Price Leadership
Price Skimming
Pricing Strategy
Product Differentiation
Product Strategy
Promotion Strategy
Remarketing
Sales Strategy
Soft Selling
Target Market
Undifferentiated Marketing
Variable Pricing
Yield Management
If you enjoyed this page, please consider bookmarking Simplicable.
 

Product Positioning

A list of common types of product positioning.

Market Fit

A definition of market fit with examples.

Product Objectives

The common types of product objective.

Product Demand

The basic types of product demand.

Service Positioning

A definition of service positioning with examples.

Product Benefits

A definition of product benefits with examples.

Niche Products

The common types of niche products with examples.

Buying Behavior

An overview of buying behavior with examples.

Business Ideas

A list of business ideas.

Marketing

A list of key marketing strategies.

Media Examples

A list of common types of media.

Product Examples

A list of the common types of product with examples of each.

Good Customer Service

An overview of good customer service practices with examples.

Small Business Examples

An a-z list of common small businesses.

Value For Money

An overview of value for money with examples.

Advertising Media

A list of common types of advertising media.

Marketing Words

A vocabulary for marketing offers, branding and product descriptions.

Marketing Design

An overview of marketing design with examples.

Traditional Marketing

An overview of traditional marketing with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map