Ambition & Self-Fulfillment | Appeal to Authority |
Appeal to Emotion | Appeal to Logic |
Attention to Detail | Balance / Moderation |
Bigness (e.g. bank with many branches) | Brand Culture (i.e. the social environment surrounding product) |
Capabilities | Challenging the Status Quo |
Comfort | Compatibility / Interoperability |
Competence & Experience | Comprehensiveness |
Consistency | Control (e.g. options and configurability) |
Convenience | Countersignaling (i.e. self-criticism that communicates strength) |
Craftsmanship | Culture |
Customization / Personalization | Design Philosophy (e.g. minimalism) |
Determination / Perseverance | Diligent Service |
Doing Good | Down-to-Earth / Relaxed |
Durability | Emotional Experiences |
Epic Experience | Fair Terms |
Family Friendly | Figure of Merit |
Financial Results / Rewards / Benefits | Fit & Tailoring |
Freedom & Flexibility | Freshness |
Friendly Service | Fun |
Functions & Features | Getting Things Done / Making Things Happen |
Global Presence & Capabilities | Growth & Development |
Guarantees | Health & Wellness |
History / Heritage | Honesty |
Human Attention (e.g. not automated) | Humble Beginnings (i.e. a success story) |
Identity (e.g. school / team colors) | Imaginative |
Independence / Thinking Different | Information & Data |
Ingredients | Inventiveness / Cutting Edge Technology |
Justice & Fairness | Know-how & Knowledge |
Lifestyle | Local |
Luxury | Maintainability |
Market Share / Popularity | Materials |
Natural | Nostalgic & Sentimentality |
Novelty | Optimism |
Packaging Quality | Partnerships & Connections |
People & Planet | Performance |
Place of Manufacture / Design | Pragmatism |
Price / Pricing Model | Productivity & Efficiency |
Professionalism | Progressiveness / Changing the World |
Quality of Life | Realism |
Refinement & Mastery | Relatability (we're just like you) |
Relationships & Commitment | Reliability |
Reputation & Legacy | Results |
Reusability | Risk Reduction |
Safety & Security | Scientific Prowess |
Smallness (e.g. Family Business) | Social Connectedness |
Social Environment | Social Proof |
Social Status | Solving a Problem |
Speed | Standards Compliance |
Straightforward / Simple | Style & Aesthetics |
Support | Taste |
Technical Prowess | Total Cost of Ownership |
Toughness | Traditional / Old Fashioned |
Treating Customer as Individual | Turnaround Time |
Usability | Value For Price |
Variety / Selection | Vision / Exciting Future |
Overview: Selling Points | ||
Type | ||
Definition | Reasons a customer should choose your product in a crowded and competitive market. | |
Also Known As | Unique Selling PropositionUnique Selling Point | |
Related Concepts |