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top   »  marketing   »  product marketing   »  unique selling proposition

What is a Unique Selling Proposition?

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A unique selling proposition is a statement of benefits that a product has over the competition. It is originally an advertising term that is used to describe the process of clearly framing a product's differentiation in a way that will compel customers to buy. It is associated with slogans that clearly capture the distinct value of a product or service.
Overview: Unique Selling Proposition
Type
Marketing
Definition
A clear statement of the unique value of a product or service.
Related Concepts
Product Differentiation

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