|Overview: Unique Selling Proposition|
A clear statement of the unique value of a product or service.
What is a Unique Selling Proposition?
John Spacey, updated on January 15, 2023
A unique selling proposition is a statement of benefits that a product has over the competition. It is originally an advertising term that is used to describe the process of clearly framing a product's differentiation in a way that will compel customers to buy. It is associated with slogans that clearly capture the distinct value of a product or service.
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