A-Z Popular Blog Top Search »
Related Guides

8 Types of Alliance Marketing

 , December 10, 2016
Alliance marketing is an agreement to enter into a shared marketing strategy between two or more organizations. Such agreements are typically between non-competing firms but can also include agreements between competitors. The following are common types of marketing alliance:


Advertising such as a video commercial or poster with multiple brands.


Firms that support social or environmental causes with joint initiatives.

Distribution Agreements

An agreement to distribute another firm's products. A common strategy to reach international markets without the cost of developing a distribution network.


Licensing a song, cartoon character, personality rights, trademark or brand for use in your products or advertising.


Agreements for joint sales and promotional strategies such as a destination marketing agreement between an airline and a local tourism marketing board. The ads of the airline may feature the destination and the ads of the tourism board may feature the airline's brand symbols.

Press Releases

It is common for firms to issue joint press releases that highlight some shared initiative. In many cases, these are successful at generating media and social media attention.

Product Development

One product that features another such as a car that has premium brand speakers.

Technology Alliances

Firms that share technology standards in hopes of improving the chances of widespread adoption.
Overview: Alliance Marketing
DefinitionAn agreement to enter into a shared marketing strategy between two or more organizations.
ValueReduced cost, potential for increased impact
Related ConceptsProduct Strategy
Promotion Strategy


This is the complete list of articles we have written about promotion.
Attention Economics
Brand Awareness
Brand Recognition
Demand Generation
Marketing Media
Marketing Words
Media Strategy
Nudge Theory
Personal Selling
Sales Promotion
Spacing Effect
More ...
If you enjoyed this page, please consider bookmarking Simplicable.

Promotion Strategy

A list of promotion techniques.

Product Diffusion

A definition of product diffusion with examples.


A list of marketing promotion terms.

Six Degrees Of Separation

An overview of six degrees of separation.

Attention Economics

The study of human attention as a scarce resource.


An overview of product showrooms as a marketing strategy.

Demand Generation

A definition of demand generation with examples.

Target Audience

Common types of target audience.

Communication Channels

A definition of communication channel with examples.


An overview of advertising with examples.

Advertising Strategy

A list of common advertising techniques.

Brand Awareness

An overview of brand awareness.

Ambient Advertising

A definition of ambient advertising with examples.

Target Marketing

The common types of target marketing.

Advertising Objectives

The common types of advertising objectives.


The common types of media.

Media Planning

The common elements of media planning.

Marketing vs Advertising

The difference between marketing and advertising explained.

Marketing Costs

A list of common marketing costs.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map