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top   »  marketing   »  branding   »  brand strategy   »  brand strategy definition

What is a Brand Strategy?

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A brand strategy is a plan to reach a company's goals for a brand such as establishing a position and identity in the market.
Overview: Brand Strategy
Function
Brand Management
Definition
A plan to reach a company's goals for a brand.
Value
Building brand equity, a type of intangible asset.
Related Techniques
Brand Mission

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