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What is a Brand Strategy?

 , updated on September 02, 2022
A brand strategy is a plan to reach a company's goals for a brand such as establishing a position and identity in the market.
Overview: Brand Strategy
Function
Definition
A plan to reach a company's goals for a brand.
Value
Building brand equity, a type of intangible asset.
Related Techniques

Branding

This is the complete list of articles we have written about branding.
Brand Architecture
Brand Attributes
Brand Authenticity
Brand Awareness
Brand Diffusion
Brand Equity
Brand Experience
Brand Extension
Brand Family
Brand Guidelines
Brand Identity
Brand Loyalty
Brand Management
Brand Metrics
Brand Objectives
Brand Perception
Brand Positioning
Brand Recognition
Brand Status
Brand Strategy
Brand Voice
Image
Moment Of Truth
Product Line
Rebranding
Top Of Mind
Types Of Brand
Umbrella Brand
More ...
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