| Overview: Brand Strategy | ||
Function | ||
Definition | A plan to reach a company's goals for a brand. | |
Value | Building brand equity, a type of intangible asset. | |
Related Techniques | ||
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Branding  Marketing Guides
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What is a Brand Strategy? John Spacey, updated on
A brand strategy is a plan to reach a company's goals for a brand such as establishing a position and identity in the market.
BrandingThis is the complete list of articles we have written about branding.If you enjoyed this page, please consider bookmarking Simplicable.
BrandingA list of steps for building a brand.Bliss Point
An overview of bliss point, a marketing principle.
Brand Recognition vs Brand Awareness
The difference between brand recognition and awareness explained.
Branding GuideAn overview of 20+ common branding techniques.No-brand BrandAn overview of a common branding strategy.Brand Diffusion
A definition of brand diffusion with an example.
Brand LoyaltyA definition of brand loyalty with examples.Lifestyle Brand
A definition of lifestyle brand with examples.
Visual Branding
Common types of visual branding.
Brand ImplementationCommon types of brand implementation.MarketingA list of key marketing strategies.Marketing MetricsA list of common ways to measure marketing results.Pricing StrategyAn overview of common pricing strategies.
Product Positioning
A definition of product positioning with examples.
Brand Storytelling
Common types of brand storytelling.
Cross-Selling
The common types of cross-selling.
Marketing Campaign
The common types of marketing campaign.
Marketing Automation
The common types of marketing automation.
Target Marketing
The common types of target marketing.
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