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45 Examples of Brand Strategy

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Brand strategy is a plan to achieve something in a market with a commercial identity known as a brand. Brands include elements such as recognition, conceptual identity, visual identity and reputation that can massively influence sales. The following are common examples of a brand strategy.
Brand Engagement
Trying to interact with customers regularly to keep them engaged.
Brand Adaptability
Inconsistent messaging / experience that adapts to situation.
Brand Advocate
Encouraging people to recommend your brand.
Brand Architecture
Expanding a brand vertically and horizontally.
Brand Authenticity
Being yourself / telling your real story as a brand.
Brand Awareness
Recognition and awareness of brand attributes such as concept.
Brand Cohesion
Taking action to ensure a consistent brand identity across your products / efforts.
Brand Concept
Mapping all branding back to a single concept.
Brand Culture
Leveraging the culture that emerges around your brand, products or industry.
Brand Differentiation
Seeking a unique and valuable identity in a crowded market.
Brand Dominance
A brand with high market share in a product category.
Brand Experience
Focusing on the actual experiences of customers as opposed to image alone.
Brand Extension
Use a brand for a new type of product line.
Brand Guidelines
Publishing internal guidelines for brand consistency.
Brand Identity
Developing a consistent personality for a brand.
Brand Image
Measuring what your customers actually think about your brand at the conceptual level.
Brand Legacy
Promoting your brand history.
Brand Loyalty
Build relationships with customers.
Brand Management
Making an individual and team responsible for the performance of a brand.
Brand Mission
Establishing a compelling purpose for your brand.
Brand Perception
Measuring how your brand is perceived at the attribute level.
Brand Personality
Establishing a human-like identity for a brand such as "friendly."
Brand Promise
Directly promising something such as low prices to customers.
Brand Promotion
Advertising or generating publicity.
Brand Recognition
Promotion focused on visual recognition of a brand (people often buy what they recognize).
Brand Status
A brand concept based on social status such as beauty, fame, youth, wealth, coolness or intelligence.
Brand Storytelling
Using storytelling for promotion / concept / identity.
Brand Values
An identity based on virtue signaling or doing good.
Brand Vision
A compelling vision of the future.
Captive Brand
A brand sold by a single retailer without this relationship being obvious.
Certification Marks
Certifications that prove something about your products.
Co-branding
Launching products or services under multiple brand names.
Crowdsourcing
Having customers design things for you.
Generic Brand
A value brand with a non-brand image.
Individual Branding
Creating new brand names with no ties to existing brands.
Ingredient Branding
Branding ingredients and materials inside products.
Internal Branding
Promoting your brand internally.
Lifestyle Brand
A brand that aligns to a way of life.
Market Expansion
New target customers / target audience.
No Brand Brand
A value brand based on the concept of no brand.
Rebranding
A change to your brand.
Top of Mind
Becoming the first brand customers name for a product category.
Umbrella Brand
Many brands under a single parent brand with strong recognition.
Visual Identity
Visual design elements that help customers to recognize the brand.
White Label
A product that is designed to be rebranded.

Branding

This is the complete list of articles we have written about branding.
Bliss Point
Brand Advocate
Brand Analysis
Brand Architecture
Brand Aversion
Brand Attributes
Brand Concept
Brand Authenticity
Brand Culture
Brand Awareness
Brand Equity
Brand Diffusion
Brand Family
Brand Identity
Brand Experience
Brand Image
Brand Extension
Brand Legacy
Brand Loyalty
Brand Guidelines
Brand Metrics
Brand Mission
Brand Positioning
Brand Insistence
Brand Promise
Brand Quality
Brand Management
Brand Recall
Brand Risk
Brand Objectives
Brand Status
Brand Perception
Brand Strategy
Brand Personality
Brand Values
Brand Vision
Brand Voice
Branding
Branding Guide
Brand Recognition
Captive Brand
Brand Reputation
Generic Brand
Brand Strategy
Household Name
Brand Switching
Marketing
Brand Value
No-brand Brand
Certification Marks
Product Line
Rebranding
Top Of Mind
Types Of Brand
Umbrella Brand
Demand Generation
White Label
Designer Label
Ingredient Branding
Internal Branding
Lifestyle Brand
Moment Of Truth
Niche
Over-Positioning
Persona
Price Strategy
Product Design
Product Quality
Product Strategy
Promotion Strategy
Recognition Rate
Segment
Storytelling
Tagline
Tribe
Visual Branding
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Branding

A list of steps for building a brand.

Brand Architecture

The structure of relationships between the brands.

Brand Equity

A term for the value of a brand.

Brand Recognition

An overview of brand recognition including how to calculate it.

Brand Legacy

A brand that is strongly associated with a particular product or service.

Brand Values

An overview of brand values with a list of examples.

Brand Management Examples

An overview of brand management with examples.

Brand Recall

The definition of brand recall with examples.

Brand Preference

An overview of brand preference.

Promotion Strategy

A list of promotion techniques.

Media Strategy

Media strategy examples that can be used as a simple template.

Marketing Words

A vocabulary for marketing offers, branding and product descriptions.

Marketing Management Examples

An overview of marketing management with examples.

Go-To-Market Strategy

An overview of go-to-market strategy with examples.

Brand Development

An overview of brand development with examples.
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