Brand EngagementTrying to interact with customers regularly to keep them engaged.
Brand AdaptabilityInconsistent messaging / experience that adapts to situation.
Brand AdvocateEncouraging people to recommend your brand.
Brand Architecture Expanding a brand vertically and horizontally.
Brand AuthenticityBeing yourself / telling your real story as a brand.
Brand Awareness Recognition and awareness of brand attributes such as concept.
Brand Cohesion Taking action to ensure a consistent brand identity across your products / efforts.
Brand ConceptMapping all branding back to a single concept.
Brand Culture Leveraging the culture that emerges around your brand, products or industry.
Brand DifferentiationSeeking a unique and valuable identity in a crowded market.
Brand Dominance A brand with high market share in a product category.
Brand ExperienceFocusing on the actual experiences of customers as opposed to image alone.
Brand Extension Use a brand for a new type of product line.
Brand Guidelines Publishing internal guidelines for brand consistency.
Brand Identity Developing a consistent personality for a brand.
Brand Image Measuring what your customers actually think about your brand at the conceptual level.
Brand LegacyPromoting your brand history.
Brand Loyalty Build relationships with customers.
Brand Management Making an individual and team responsible for the performance of a brand.
Brand MissionEstablishing a compelling purpose for your brand.
Brand Perception Measuring how your brand is perceived at the attribute level.
Brand PersonalityEstablishing a human-like identity for a brand such as "friendly."
Brand Promise Directly promising something such as low prices to customers.
Brand Promotion Advertising or generating publicity.
Brand RecognitionPromotion focused on visual recognition of a brand (people often buy what they recognize).
Brand StatusA brand concept based on social status such as beauty, fame, youth, wealth, coolness or intelligence.
Brand StorytellingUsing storytelling for promotion / concept / identity.
Brand Values An identity based on virtue signaling or doing good.
Brand VisionA compelling vision of the future.
Captive BrandA brand sold by a single retailer without this relationship being obvious.
Certification MarksCertifications that prove something about your products.
Co-brandingLaunching products or services under multiple brand names.
CrowdsourcingHaving customers design things for you.
Generic BrandA value brand with a non-brand image.
Individual BrandingCreating new brand names with no ties to existing brands.
Ingredient BrandingBranding ingredients and materials inside products.
Internal BrandingPromoting your brand internally.
Lifestyle BrandA brand that aligns to a way of life.
Market ExpansionNew target customers / target audience.
No Brand Brand A value brand based on the concept of no brand.
RebrandingA change to your brand.
Top of Mind Becoming the first brand customers name for a product category.
Umbrella BrandMany brands under a single parent brand with strong recognition.
Visual IdentityVisual design elements that help customers to recognize the brand.
White LabelA product that is designed to be rebranded.