|Overview: Generic Brand
A brand that is sold at low cost and marketed as equivalent in quality to dominant brands in a particular area.
What is a Generic Brand?
John Spacey, updated on
A generic brand is a brand with a non-brand image. The brand name and packaging of a generic brand emphasize that they aren't a unique product but rather claim to be equivalent in quality to a more expensive branded product. It is common for the shelves of supermarkets, convenience stores, drug stores and discount shops to feature generic products beside well-established brand names. Generic brands are priced lower and are typically formulated to be similar to the dominant branded products with which they compete.
BrandingThis is the complete list of articles we have written about branding.
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