|Overview: Generic Brand|
|Definition||A brand that is sold at low cost and marketed as equivalent in quality to dominant brands in a particular area.|
|Related Concepts||Brand TheoryNo-brand BrandPricingQuality|
What is a Generic Brand?
John Spacey, updated on February 13, 2017
A generic brand is a brand with a non-brand image. The brand name and packaging of a generic brand emphasize that they aren't a unique product but rather claim to be equivalent in quality to a more expensive branded product. It is common for the shelves of supermarkets, convenience stores, drug stores and discount shops to feature generic products beside well-established brand names. Generic brands are priced lower and are typically formulated to be similar to the dominant branded products with which they compete.
BrandingThis is the complete list of articles we have written about branding.
If you enjoyed this page, please consider bookmarking Simplicable.
BrandingA list of steps for building a brand.
An overview of bliss point, a marketing principle.
Brand Recognition vs Brand Awareness
The difference between brand recognition and awareness explained.
Branding GuideAn overview of 20+ common branding techniques.
No-brand BrandAn overview of a common branding strategy.
A definition of brand diffusion with an example.
Brand LoyaltyA definition of brand loyalty with examples.
A definition of lifestyle brand with examples.
Common types of visual branding.
Brand ImplementationCommon types of brand implementation.
Pricing StrategyAn overview of common pricing strategies.
A list of price discrimination strategies.
An overview of price wars.
Price EconomicsA list of price economics principles and theories.
A definition of premium pricing with examples.
A definition of penetration pricing with examples.
The definition of variable pricing with examples.
A definition of channel pricing with examples.
Supply And DemandAn overview of supply and demand with examples.
The definition of value pricing with examples.
TrendingThe most popular articles on Simplicable in the past day.
New ArticlesRecent posts or updates on Simplicable. Site Map
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.