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What is a Generic Brand?

 , updated on February 13, 2017
A generic brand is a brand with a non-brand image. The brand name and packaging of a generic brand emphasize that they aren't a unique product but rather claim to be equivalent in quality to a more expensive branded product. It is common for the shelves of supermarkets, convenience stores, drug stores and discount shops to feature generic products beside well-established brand names. Generic brands are priced lower and are typically formulated to be similar to the dominant branded products with which they compete.
Overview: Generic Brand
TypeBrand
DefinitionA brand that is sold at low cost and marketed as equivalent in quality to dominant brands in a particular area.
Related ConceptsBrand Theory
No-brand Brand
Pricing
Quality

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