Brand Strategy
Developing or evaluating brand strategies including elements such as brand identity and visual branding.Brand Architecture
Developing or evaluating structures for multiple products under a brand.Internal Branding
Evaluating gaps between your brand promise and operational realities such as your customer service culture.Competitive Analysis
Evaluation of your position relative to the competition. For example, developing a SWOT analysis for your brand.Market Analysis
Market analysis such as looking at the shifting demographics, values and needs of customers.Brand Metrics
Developing brand metrics such as brand awareness rate or top of mind.Brand Value
Developing financial estimates for the value of a brand. Typically done in the context of mergers and acquisitions.| Overview: Brand Analysis | ||
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Definition | The process of developing brand strategies, plans, evaluations, metrics and valuations. | |
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