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7 Examples of Brand Analysis

 , updated on April 28, 2017
Brand analysis is the process of developing brand strategies, plans, evaluations, metrics and estimates. The term implies a systematic and disciplined approach to analysis. The following are common examples of brand analysis.

Brand Strategy

Developing or evaluating brand strategies including elements such as brand identity and visual branding.

Brand Architecture

Developing or evaluating structures for multiple products under a brand.

Internal Branding

Evaluating gaps between your brand promise and operational realities such as your customer service culture.

Competitive Analysis

Evaluation of your position relative to the competition. For example, developing a SWOT analysis for your brand.

Market Analysis

Market analysis such as looking at the shifting demographics, values and needs of customers.

Brand Metrics

Developing brand metrics such as brand awareness rate or top of mind.

Brand Value

Developing financial estimates for the value of a brand. Typically done in the context of mergers and acquisitions.
Overview: Brand Analysis
The process of developing brand strategies, plans, evaluations, metrics and valuations.
Related Concepts


This is the complete list of articles we have written about branding.
Brand Architecture
Brand Attributes
Brand Authenticity
Brand Awareness
Brand Diffusion
Brand Equity
Brand Experience
Brand Extension
Brand Family
Brand Guidelines
Brand Identity
Brand Loyalty
Brand Management
Brand Metrics
Brand Objectives
Brand Perception
Brand Positioning
Brand Recognition
Brand Status
Brand Strategy
Brand Voice
Moment Of Truth
Product Line
Top Of Mind
Types Of Brand
Umbrella Brand
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