36 Examples of Brand Analysis

John Spacey, updated on October 04, 2023

Brand analysis is the process of developing brand strategies, plans, evaluations, metrics and estimates. This implies a systematic and disciplined approach based on data collection and measurement such as market research and brand analytics. The following are common examples of brand analysis.

Brand identity analysis	Brand image
Brand perceptions	Brand awareness
Brand recognition	Top of mind
Brand story	Brand voice
Brand persona	Consistency analysis
Brand equity and valuation	Market research
Competitor analysis	Brand SWOT analysis
Market segmentation	Brand positioning
Market share	Market growth
Brand loyalty	Brand switching analysis
Brand culture	Brand reputation
Brand sentiment	Perceived brand value
Customer experience analysis	Brand quality analysis
Brand alignment analysis	Internal branding analysis
Advertising analysis	Digital presence analysis
Brand strategy assessment	Brand gap analysis
Brand portfolio analysis	Brand performance
Brand metrics	Brand benchmarking

Brand identity includes brand name, logo, slogans, colors, typography and other elements of style. It also includes non-visual elements such as mission, vision and storytelling.

Brand image is how your brand is perceived in the real world.

Top of mind is when your target market name your brand when prompted with a product category.

Brand persona is the personality of a brand.

Brand positioning relates to the unique value proposition of your products and services.

Brand culture are the intangible elements of experience that emerge around your brand such as how customers use your products.

Brand reputation is what people think about your brand.

Brand sentiment is how people feel about your brand in general terms such as positive, negative or neutral.

Brand analysis deliverables can include brand strategies, requirements, brand guidelines, reports and recommendations for change.

Next: Brand Metrics

More about brand analysis:

Brand Analysis

Brand Awareness