|Overview: Brand Reputation|
|Definition||How a brand is viewed by customers and the communities in which it operates.|
|Related Concepts||Reputational RiskBrand IdentityBrand AuthenticityInternal BrandingBrand Values|
What is Brand Reputation?
John Spacey, updated on September 09, 2022
Brand reputation are the ideas and emotions that customers associate with a brand. This is the result of everything that a brand does including branding, promotion, pricing, product development, public relations, customer service and operations. As such, there is often a significant difference between how a firm wants customers to view a brand and how they actually view it.
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