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What is Brand Reputation?

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Brand reputation are the ideas and emotions that customers associate with a brand. This is the result of everything that a brand does including branding, promotion, pricing, product development, public relations, customer service and operations. As such, there is often a significant difference between how a firm wants customers to view a brand and how they actually view it.
Overview: Brand Reputation
Type
Definition
How a brand is viewed by customers and the communities in which it operates.
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