Gaffes | Misunderstandings |
Creating controversy | Generating conflict |
Damaged reputation | Damaged brand |
Legal issues | Compliance failure |
Failure to management expectations | Inappropriate humor |
Rumors and gossip | Damaged trust |
Reduced customer satisfaction | Loss of customers |
Loss of partners | Damaged stakeholder relationships |
Damaged media relationships | Lack of empathy |
Lack of accountability | Failure to apologize for a mistake |
Disclosing private information | Inappropriate secrecy and a lack of transparency |
Lack of engagement | Failure to notify customer or partners of a problem |
Failure to communicate risks | Disclosing confidential information |
Unnecessarily becoming involved in political battles that will alienate a large portion of your stakeholders | Conflict escalation |
Osborne effect – announcing a future product that dramatically reduces sales of current products | Community protests and political action targeting your firm |
Operational failures | Government and regulatory actions |
Negative press and media coverage | Employee revolts |
Organizational distractions and low productivity | Employee turnover |
Overpromising and overcommitting |
