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33 Types of Business Communication

Business communication is the exchange of information to achieve business objectives. This includes conversations, presentations, written communication, visual communication, nonverbal communication and the use of media. The following are common examples of business communication.


Generating demand for products and services by communicating them with techniques such as advertising.


Establishing a recognizable identity for products and services in a crowded market. For example, developing a distinctive logo and trade dress and working to make them recognizable to your target market.


The process of engaging customers and closing sales.

Customer Relationships

Managing relationships with customers such as a car salesperson who manages any problems or questions that a customer has with their purchase in hopes of selling to them again in three years when their lease ends.

Customer Service

Providing services such as the friendliness of staff who organize a line at a theme park.

Customer Support

Communications and support that help the customer to use your products and services. For example, a manual for a vehicle that explains how to change a cabin air filter.

Customer Experience

Elements of the customer experience such as an app that communicates wait times at a theme park.

Customer Advocacy

Customer advocacy is the process of engaging customers and using their feedback to drive change to an organization.


A service that provides advice and work products to customers for a fee.

Visual Design

Visual design communicates information, identity and emotion. For example, a product package that communicates that a honey product is organic and healthy.


Merchandising is the design of environments that sell products and services. For example, a display window at a flagship shop.

Stakeholder Management

The process of communicating to internal and external stakeholders.


The process of coordinating efforts across multiple individuals, teams and organizations.

Meeting Management

Meeting management is the process of coordinating and conducting conversations.

Internal Communication

Internal communication is the process of communicating to an entire organization, department or team. For example, a company event that communicates annual strategy.

Employee Relationship Management

Managing communication and relationships with employees. For example, onboarding new employees to give them everything they need from day one.

Employer Branding

Promoting a firm as a good place to work in order to recruit talent.

Investor Relations

Managing information flow to investors and the financial media to provide transparency to stakeholders regarding financials, strategy and risk.

Crisis Communication

Crisis communication is the process of communicating a serious issue such as the status of a telecom network after a disaster such as an earthquake or storm.


Influencing is the process of changing the opinions and actions of others with communication.


Leadership is the process of getting people moving in the same direction by influencing them. This can be done without formal authority and occurs at every level of an organization.

Public Speaking

The process of communicating to large groups. A valuable leadership skill.


The ability to make communication interesting by wrapping things in stories. For example, a small company that tells an interesting story about the failures the firm overcame in its early days as part of its branding, investor relations and employee relations efforts.

Management by Walking Around

Management by walking around is the practice of getting to know employees at every level of an organization to avoid becoming out-of-touch with operational realities. For example, a CEO who holds skip-level lunches with people from every level and every department of a firm on an ongoing basis.

Change Management

The practice of leading a change that can be expected to face issues and resistance. For example, an executive who relentlessly drives forward a major systems project that is unpopular with business units.


The basic process of working together as a team.


A process whereby an experienced and knowledgeable individual helps another to improve their talents.


The practice of providing direction and knowledge of performance.


Teaching people to develop their knowledge and abilities.


Facilitation is the practice of having a neutral representative work to make a conversation more productive.


Negotiation is the art of reaching agreements that have favorable terms for your side.

Formal Communication

Formal communications that require accuracy, due diligence and professionalism such as an earnings call that reports financial results to investors.

Informal Communication

Informal communication such as a manager who provides regular feedback that set expectations for performance in a team.
Overview: Business Communication
Definition (1)
The exchange of information to achieve business objectives.
Definition (2)
The exchange of information and emotion to achieve business objectives.
Related Concepts


This is the complete list of articles we have written about communication.
Action Plan
Ad Hominem
Anticipating Objections
Body Language
Building Trust
Business Comm.
Comm. Process
Civil Inattention
Devils Advocate
Direct Language
Comm. Channels
Comm. Complexity
Dumbing Down
Comm. Context
Echo Chamber
Comm. Design
Comm. Issues
Comm. Objectives
Ground Rules
Comm. Plan
High Context
Comm. Problems
Comm. Skills
Comm. Style
Low Context
Consensus Building
Media Bias
Message Framing
Digital Comm.
Moot Point
Nudge Theory
External Comm.
Plain Language
Positive Criticism
Formal Comm.
Rhetorical Question
Self Monitoring
Hypothetical Question
Informal Comm.
Information Design
Interactive Media
Internal Comm.
Mass Comm.
Media Studies
Nonverbal Comm.
Open-Ended Question
Shared Meaning
Small Talk
Social Comm.
Social Cues
Strategic Comm.
Tag Question
Target Audience
Thought Experiment
Tone Of Text
Touching Base
View From Nowhere
Word Of Mouth
More ...
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Mass Media

The definition of mass media with examples.

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The definition of overcommunication with examples.

Communication Strengths

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Language Skills

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Ad Hominem

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The definition of rationale with examples.

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Verbal Communication

A list of things that can be considered verbal communication.

Face To Face Communication

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Workplace Communication

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Corporate Communications

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