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70 Examples of Brand Perception

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Brand perception is the reality of how customers view your brand. Where brand identity is the image a brand is trying to build, brand perception is the current image that exists in the minds of your target market. The following are common types of brand perception.
Affordable
Artisanal
Artistic
Attentive
Authentic
Charismatic
Classic
Comfortable
Compassionate
Convenient
Country of origin such as American
Creative
Customizable
Cutting-edge
Distinguished
Durable
Easy-to-use
Elegant
Environmentally friendly
Established
Ethical
Exclusive
Expensive
Feminine
Fresh
Friendly
Fun
Glamorous
Gourmet
Handcrafted
Healthy
High-quality
Iconic
Inclusive
Local
Luxurious
Masculine
Middle class
Modern
Natural
Organic
Outdoorsy
Patriotic
Playful
Practical
Premium
Professional
Reliable
Responsive
Revolutionary
Safe
Secure
Sophisticated
Sporty
Stylish
Tasty
Thoughtful
Time-saving
Timeless
Traditional
Trendy
Trustworthy
Understated
Unique
Upper class
Value for money
Reputable
Visionary
Working class
Youthful

Quality

How well your products fulfill customer needs. For example, a mobile device that is durable, useful and usable.

Value

The amount of quality relative to price such as a mobile device that is perceived as high quality but overpriced.

Visual

The visual appeal of the brand including products and services.

Senses

Beyond visual appeal, smell, taste, touch and sound can make an impression. For example, shampoo that smells good.

Personality

A customer's overall impression of your brand may be described with the same concepts that are used to describe people. For example, a brand may be thought of as friendly, reliable or stylish.

Reputation & Legacy

Perceptions of the behavior, values and history of a firm.

Status & Culture

The social status and culture that surrounds the brand. For example, a brand that is associated with sailing or snowboarding subcultures.
Overview: Brand Perception
Type
Definition
The reality of how customers view your brand.
Related Concepts
Next: Brand Image
More about branding:
Brand Architecture
Brand Attributes
Brand Authenticity
Brand Awareness
Brand Development
Brand Diffusion
Brand Equity
Brand Experience
Brand Extension
Brand Family
Brand Guidelines
Brand Identity
Brand Loyalty
Brand Management
Brand Metrics
Brand Objectives
Brand Perception
Brand Positioning
Brand Recognition
Brand Status
Brand Strategy
Brand Voice
Image
Moment Of Truth
Product Line
Rebranding
Top Of Mind
Types Of Brand
Umbrella Brand
Visual Marketing
More ...
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