A-Z Popular Blog Branding Search »
Organizational Culture
Organizational Structure

Corporate Reputation vs Corporate Image

 , updated on
Corporate reputation are the collective ideas that the public hold about your firm. Corporate image are the collective visual, emotional and cognitive associations that the public hold about your firm.

Corporate Reputation vs Corporate Image

Corporate reputation is about ideas and covers how customers, employees, partners, communities and regulators view your business. This goes far beyond how likely customers are to choose your brand from a shelf. For example, your reputation for corporate governance and financial stability may impact your cost of capital and ability to attract partners.
Corporate image is mostly focused on marketing and includes factors such as brand recognition and the feeling associated with your customer experience. It is less about ideas and more about visual and emotional appeal. In some cases, customers may be less influenced by reputation factors such as financial stability than image factors such as a stylish design.
Corporate Reputation vs Corporate Image
Corporate Reputation
Corporate Image
The beliefs and opinions that customers, employees, partners, regulators and communities hold about a firm.
Visual, emotional and conceptual impressions that the public hold about a firm.
Focused On
Visual symbols
Emotional impressions

Corporate Identity

This is the complete list of articles we have written about corporate identity.
Brand Legacy
Corporate Colors
Customer Experience
Organizational Culture
Visual Identity
More ...
If you enjoyed this page, please consider bookmarking Simplicable.

Corporate Identity

Key types of corporate identity.

Corporate Reputation

A list of things that go into a firm's reputation.

Corporate Colors

An overview of corporate colors.

Visual Identity

A definition of visual identity with examples.

Words To Describe Business

A list of descriptive words for a business.

Business Verbs

A list of high impact business verbs.

Logo Colors

A chart of color symbolism for logo design with a large palette of logo colors.

Graphic Design Examples

An overview of graphic design with examples.

Organizational Change Examples

An overview of organizational change with examples.

Words To Describe A Company

A vocabulary of unique words for describing a company.

Organizational Attributes

An overview of organizational attributes with examples.


A list of steps for building a brand.

Bliss Point

An overview of bliss point, a marketing principle.

Brand Recognition vs Brand Awareness

The difference between brand recognition and awareness explained.

Branding Guide

An overview of 20+ common branding techniques.

No-brand Brand

An overview of a common branding strategy.

Brand Diffusion

A definition of brand diffusion with an example.

Brand Loyalty

A definition of brand loyalty with examples.

Lifestyle Brand

A definition of lifestyle brand with examples.

Visual Branding

Common types of visual branding.

Brand Implementation

Common types of brand implementation.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map