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Brand Goals vs Brand Objectives

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Brand goals are valuable business targets for a brand.
Brand objectives are targets that bring you closer to your goals but don't necessarily have value of their own.

The Difference

Brand goals are things such as brand awareness that increase brand entity. Brand objectives are steps towards goals such as launching an advertising campaign.

Example

A chain of coffee shops has a goal to extend its brand to a line of coffee flavored chocolate confectioneries. The primary goal of the strategy is to improve sales in a way that sustains brand identity and brand value. Objectives include milestones such as designing the product and signing distribution partners.
Brand Goals vs Brand Objectives
Brand Goals
Brand Objectives
Definition
Valuable business targets for a brand.
Targets that bring you closer to your goals but don't necessarily have value of their own.

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