The Difference
Brand goals are things such as brand awareness that increase brand entity. Brand objectives are steps towards goals such as launching an advertising campaign.Example
A chain of coffee shops has a goal to extend its brand to a line of coffee flavored chocolate confectioneries. The primary goal of the strategy is to improve sales in a way that sustains brand identity and brand value. Objectives include milestones such as designing the product and signing distribution partners.| Brand Goals vs Brand Objectives | ||
Brand Goals | Brand Objectives | |
Definition | Valuable business targets for a brand. | Targets that bring you closer to your goals but don't necessarily have value of their own. |
