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8 Types of Brand Implementation

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Brand implementation is the planning and execution of brand strategy using project management techniques. In marketing, it is common to describe formation of strategy as "magic" and implementation as "logic." As such, brand implementation is the logic side of the equation that rolls out new brands, rebranding and campaigns in a systematic fashion. Brand implementation may touch on a number of areas including:

Business Alignment

Achieving buy-in amongst business units for the strategy.

Distribution

Engaging distribution partners.

Visual Branding

Visual branding of things like uniforms, locations, information, web sites, media, business cards, vehicles, marketing collaterals, architecture and interiors.

Storytelling

Communicating information such as a mission statement in a compelling way.

Advertising & Promotion

Generating brand awareness.

Product Design

Designing and launching products.

Customer Experience

Implementing the intangible elements of the brand such as customer service.

Locations

The design of locations such as retail locations, restaurants or showrooms including visual merchandising.
Overview: Brand Implementation
Type
Definition
The planning and execution of brand strategies such as launching a new brand, rebranding and campaigns.
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