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8 Types of Brand Implementation

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Brand implementation is the planning and execution of brand strategy using project management techniques. In marketing, it is common to describe formation of strategy as "magic" and implementation as "logic." As such, brand implementation is the logic side of the equation that rolls out new brands, rebranding and campaigns in a systematic fashion. Brand implementation may touch on a number of areas including:

Business Alignment

Achieving buy-in amongst business units for the strategy.


Engaging distribution partners.

Visual Branding

Visual branding of things like uniforms, locations, information, web sites, media, business cards, vehicles, marketing collaterals, architecture and interiors.


Communicating information such as a mission statement in a compelling way.

Advertising & Promotion

Generating brand awareness.

Product Design

Designing and launching products.

Customer Experience

Implementing the intangible elements of the brand such as customer service.


The design of locations such as retail locations, restaurants or showrooms including visual merchandising.
Overview: Brand Implementation
The planning and execution of brand strategies such as launching a new brand, rebranding and campaigns.
Related Concepts


This is the complete list of articles we have written about branding.
Brand Architecture
Brand Attributes
Brand Authenticity
Brand Awareness
Brand Development
Brand Diffusion
Brand Equity
Brand Experience
Brand Extension
Brand Family
Brand Guidelines
Brand Identity
Brand Loyalty
Brand Management
Brand Metrics
Brand Objectives
Brand Perception
Brand Positioning
Brand Recognition
Brand Status
Brand Strategy
Brand Voice
Moment Of Truth
Product Line
Top Of Mind
Types Of Brand
Umbrella Brand
Visual Marketing
More ...
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