Brand implementation is the planning and execution of brand strategy using project management techniques. In marketing, it is common to describe formation of strategy as "magic" and implementation as "logic." As such, brand implementation is the logic side of the equation that rolls out new brands, rebranding and campaigns in a systematic fashion. Brand implementation may touch on a number of areas including:
Business AlignmentAchieving buy-in amongst business units for the strategy.
DistributionEngaging distribution partners.Visual branding of things like uniforms, locations, information, web sites, media, business cards, vehicles, marketing collaterals, architecture and interiors.
StorytellingCommunicating information such as a mission statement in a compelling way.
Advertising & PromotionGenerating brand awareness.
Product DesignDesigning and launching products.Implementing the intangible elements of the brand such as customer service.
LocationsThe design of locations such as retail locations, restaurants or showrooms including visual merchandising.
This is the complete list of articles we have written about branding.
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A guide to project oversight.
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