|
| |
Brand implementation is the planning and execution of brand strategy using project management techniques. In marketing, it is common to describe formation of strategy as "magic" and implementation as "logic." As such, brand implementation is the logic side of the equation that rolls out new brands, rebranding and campaigns in a systematic fashion. Brand implementation may touch on a number of areas including:
Business AlignmentAchieving buy-in amongst business units for the strategy. DistributionEngaging distribution partners.Visual branding of things like uniforms, locations, information, web sites, media, business cards, vehicles, marketing collaterals, architecture and interiors.
StorytellingCommunicating information such as a mission statement in a compelling way.Advertising & PromotionGenerating brand awareness.Product DesignDesigning and launching products.Implementing the intangible elements of the brand such as customer service.LocationsThe design of locations such as retail locations, restaurants or showrooms including visual merchandising.|
Type | | Definition | The planning and execution of brand strategies such as launching a new brand, rebranding and campaigns. | Related Concepts | |
Branding
This is the complete list of articles we have written about branding.
If you enjoyed this page, please consider bookmarking Simplicable.
A list of steps for building a brand.
An overview of bliss point, a marketing principle.
The difference between brand recognition and awareness explained.
An overview of 20+ common branding techniques.
An overview of a common branding strategy.
A definition of brand diffusion with an example.
A definition of brand loyalty with examples.
A definition of lifestyle brand with examples.
Common types of visual branding.
A list of common project risks.
A list of basic project management techniques.
A definition of workaround with examples.
A list of project branding techniques.
An overview of project stakeholder management with examples.
A definition of action plan with examples.
The primary types of cost overrun.
The definition of document control with examples.
A guide to project oversight.
A definition of design driven development with examples.
TrendingThe most popular articles on Simplicable in the past day.
Recent posts or updates on Simplicable.
Site Map
© 2010-2024 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.
|
