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Decision Making

What is an Opportunity Cost?

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An opportunity cost is the value of your best alternative to a decision. It is a concept that stems from economic theory that can be used to model decisions. In economics it is used to model the basic relationship between scarcity and choice.
Every business or individual has limited resources. As such, each decision commits resources that could have been used to do something else. For example, if you choose to work late to finish a document, your opportunity cost may be a few hours playing with your kids.
Overview: Opportunity Cost
Function
Definition
What you give up by making a decision or committing resources to a strategy.
Example
Spending $5 on an ice cream cone means that you have $5 less to spend on other things such as toys or amusement park rides.
Value
In any decision, it's helpful to understand both what you're gaining by committing to a strategy and what you're giving up in terms of missed opportunities.
Related Techniques

Decision Making

This is the complete list of articles we have written about decision making.
A/B Testing
Abilene Paradox
Abstract Concept
Analysis Paralysis
Analytic Reasoning
Assertions
Benefit Of Doubt
Boil The Frog
Choice Architecture
Cold Logic
Collective Intelligence
Consensus
Convergent Thinking
Counterfactual
Creativity
Critical Thinking
Decision Analysis
Decision Authority
Decision Balance
Decision Costs
Decision Fatigue
Decision Framing
Decision Mapping
Decision Modelling
Decision Quality
Decision Rationale
Decision Support
Decision Tree
Devil's Advocate
Disagree And Commit
Divergent Thinking
Emotional Intelligence
Failure Of Imagination
Fallacies
Generalization
Group Decisions
Groupthink
Heuristics
Ideation
Imagination
Inaction
Indecision
Introspection
Intuition
Keep It Simple
Logic
Maximax Criterion
Minimax Criterion
Motivated Reasoning
Non Decision
Normative Model
Objectivity
Opportunity Cost
Overthinking
Paradox Of Choice
Pareto Analysis
Predictive Analytics
Preserving Ambiguity
Prioritization
Reverse Brainstorming
Sanity Check
Satisficing
Serious Game
Strategic Dominance
Thought Experiment
Tradeoffs
Visual Analytics
Visual Thinking
More ...
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