It is common to make some division between internal factors -- things that are within your control and external factors such as markets that are mostly beyond your control.The guides linked below have quite a few specific examples of situation analysis in areas such as strengths, weaknesses, threats and opportunities.
Ethics & Values
Legal Environment / Regulations
Potential Competition / New Market Entrants / Substitutes
Scheduling / Time Factors
|Overview: Situation Analysis|
The process of evaluating your current position.