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11 Examples of Change Management Metrics

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Change management metrics are measures of change leadership. Change management is the leadership practice of communicating to build momentum for change and to clear issues. This is typically measured by looking at the rate of change, execution of change and the realized benefits of change. The following are common change management metrics.

Budget Variance

Budget variance is the difference between approved budget and actual spend.

Schedule Variance

The difference between your schedule and actual delivery dates.

Rate of Change

The average number of successful changes implemented in a month. This may consider the complexity of change. For example, rate of change can be measured in story points per month.

Change Failure Rate

The percentage of total changes that fail in a month. This requires a definition of failure, such as a failure to meet budget and schedule targets. Alternatively, this can be based on changes that fail to launch.

Benefits Realization Rate

The percentage of the objectives in your business case that are realized upon launch. For example, hitting a revenue target in your business plan would be counted as a realized benefit and missing the target would be counted as a failure.

Payback Period

The actual amount of time that changes take to payback their cost. For example, the amount of time it takes a product that cost $1 million to develop and launch to generate $1 million in net income.

Return on Investment

The current forecast return on investment of changes. Return on investment can be forecast at any moment in time. For example, if a product has poor adoption after launch the return on investment forecast in the business case can be recalculated.

Adoption Rate

The adoption rate of an change. For example, the percentage of your customers who use a new function or feature.

Market Penetration Rate

The market penetration rate of a new product.

Time To Volume

The average time it takes new products to reach a target market penetration rate. For example, the number of days it takes a new service to reach 10,000 subscribers.

Stakeholder Satisfaction

Surveying the stakeholders of change to measure their satisfaction.
Overview: Change Management Metrics
Measures of change management.
Related Concepts

Change Management

This is the complete list of articles we have written about change management.
Agents Of Change
Anticipating Objections
Bias For Action
Big Bang Adoption
Business Change
Business Stakeholders
Business Transformation
Change Agent
Change Analysis
Change Characteristics
Change Drivers
Change Fatigue
Change Impact
Change Management
Change Plan
Change Planning
Change Principles
Change Process
Change Readiness
Change Resistance
Change Risk
Change Strategy
Choice Architecture
Communication Mgmt
Contingency Planning
Emergent Change
Goal Setting
Impact Analysis
Initial Excitement
Lessons Learned
Message Framing
Nudge Theory
Organizing Principle
Resistance To Change
Revenue Impact
Scope Creep
Status Quo
Turnaround Management
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Change Management

A list of change management first principles.

Change Fatigue

An overview of organizational change fatigue.

Resistance To Change

The definition of resistance to change with examples.


A definition of restructuring with examples.


The common types of implementation.

Internal Stakeholders

A definition of internal stakeholder with examples.

Change Agent

A definition of change agent with examples.

Status Quo

The definition of status quo with examples.

Project Metrics

A few ways to measure a project.

Business Metrics

A list of common business metrics.

Innovation Metrics

How to measure innovation including early stage, late stage and overall program metrics.

Project Productivity

A definition of project productivity with 3 example calculations.

Project Goals

An overview of project goals with detailed examples.

Project Management Examples

An overview of project management with examples.


The definition of project with examples.

Cost Performance Index

An overview of Cost Performance Index for projects including an example.
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